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Greg Shaheen

Greg Shaheen

Web3 Product Manager

2301 Laguna Circle, North Miami, Florida, US, 33181
+1 914-406-5985
English

Background


About

About

Experienced Blockchain product leader with a strong background in blockchain, payments, and decentralized finance. I’ve delivered products across the crypto ecosystem—from stablecoin-powered remittance platforms to smart contract applications and hybrid exchanges. My work spans payment infrastructure, developer tools, and on/off-ramp integrations that bridge traditional finance with blockchain networks.

Work Experience

Work Experience

  • Senior Product Manager, Crypto & Payments, Superlogic

    Sep, 2025 - May, 20268 months

    Commerce and loyalty platform enabling crypto-powered payments, rewards, and ticketing experiences for brands and consumers

    • Led integration of the platform's multichain payment widget with white-label implementation for brand partners, defining API contracts and coordinating rollout priorities across product, engineering, and partner teams

    • Defined payment operations and API requirements for refund workflows, establishing how Superlogic surfaces partner refund capabilities through internal APIs and dashboards for downstream integrators

    • Managed pricing, fee, and reward logic across commerce flows — including crypto processing fees, ticketing fees, and financial calculations supporting accounting and user-facing experiences

    • Shaped finance and operations tooling by defining requirements for accounting dashboards, reconciliation workflows, and double-entry ledger product changes

    • Owned QA and release readiness for payment products by testing staging environments across brands, payment methods, and currencies, documenting findings and coordinating resolution with engineering

  • Senior Product Manager, MoneyGram International

    Jan, 2024 - Jun, 20251 year 5 months

    Global money transfer service offering cash-to-crypto solutions through blockchain technology

    • Led the product vision and roadmap for MoneyGram Ramps, a global cash-to-stablecoin on/off-ramp platform operating across 150+ countries and 350,000+ agent locations

    • Defined 'Transaction Success Rate' as the platform's core execution quality KPI and drove two parallel improvement initiatives — a predictive agent scoring model (using transaction type, amount, time of day, and historical success rate) and a performance incentive restructuring program — delivering a 20% improvement in success rate and a 35% revenue increase within six months

    • Drove end-to-end development and launch of fiat-to-USDC on-ramp (debit card) and USDC-to-fiat off-ramp (bank account) execution flows, coordinating across engineering, compliance, and external partners

    • Spearheaded an overhaul of the blockchain wallet developer onboarding experience, reducing API integration time from 4 weeks to under 1 hour and achieving a 3x increase in active wallet partners over one quarter

    • Partnered with Legal, Compliance, and Risk to ensure the product met regulatory requirements across multiple jurisdictions, serving as primary liaison between product, engineering, compliance, and external wallet partners

    • Conducted ongoing customer research and competitive analysis to validate pain points, inform prioritization, and shape roadmap strategy

  • Senior Product Manager, Deepwaters

    Apr, 2022 - May, 20231 year 1 month

    Hybrid cryptocurrency exchange designed to protect users from order flow malfeasance and democratize market making in DeFi

    • Owned the full vision, strategy, roadmap, and delivery of the company's exchange application, including all execution and order management systems

    • Designed the platform's RFQ-based order matching engine architecture, defining the execution model, routing logic, and order flow protections that formed the core of the trading system

    • Designed the platform's hybrid custody solution, giving users full control of their funds while maintaining full exchange functionality — balancing execution capability with counterparty risk controls

    • Devised the project's token incentives, distribution schedule, and supply mechanics to support liquidity and market-making participation

    • Collaborated with Marketing and Business Development on go-to-market strategy and partner-facing product positioning

    • Gathered community feedback to drive feature prioritization, bug fix sequencing, and roadmap iteration

  • Senior Product Manager, 21Shares

    Jan, 2020 - Nov, 20211 year 10 months

    DeFi arm of 21Shares that tokenized Exchange Traded Funds (ETFs)

    • Led the end-to-end launch of five ERC20 tokens providing 3x long and short exposure to Bitcoin and Ethereum prices — one of the first leveraged crypto instruments of this type outside of FTX

    • Managed the full product lifecycle: market research, competitive analysis, smart contract deployment coordination, exchange listing execution, and post-launch QA

    • Led QA for every deployment to certify that features and execution mechanics were functioning correctly prior to launch

    • Assisted in back-end database modeling to ensure cross-functional teams had access to the analytics needed to monitor performance and trading activity

  • Product Manager, 21Shares

    Jul, 2019 - Nov, 20212 years 4 months

    Leading issuer of physically backed crypto Exchange Traded Products (ETPs)

    • Joined the 8th employee; ran day-to-day operations across 11 physically-backed crypto ETPs — creation and redemption orders, portfolio rebalancing, trade settlement, and new product launches

    • Led development of the firm's fund administration platform, prioritizing backlog enhancements and planning sprints based on business needs; at peak efficiency, 3 people managed billions in daily assets

    • Introduced and implemented agile methodology with the development team to deliver internal tooling more efficiently

  • Product Manager, Bloomberg LP

    Mar, 2018 - Jul, 20191 year 4 months

    World's leader in delivering financial data, news, and analytics to investors

    • Managed ongoing project involving the development of software to streamline department's workflow for handling data product changes

    • Met weekly with Engineering to communicate business needs and scope resource and effort requirements

    • Compiled requirements for each JIRA story to provide Engineering all the information needed to implement enhancements

  • Exchange Analyst, Bloomberg LP

    May, 2016 - Mar, 20181 year 10 months

    World's leader in delivering financial data, news, and analytics to investors

    • Managed ad hoc projects related to KTLO and big-fix enhancements

    • Coordinated projects to onboard real-time market data from exchanges (NYSE, NASDAQ, Toronto Stock Exchange) onto the Bloomberg Terminal

    • Reviewed and maintained Exchange Approval Database to ensure compliance of exchange market data policies

Skills

Skills

  • Web 3

    Stablecoins

    DeFi

    Tokenization

    Tokenomics

    Smart Contracts

    EVM

    Crypto Payments

    On/Off Ramps

    Wallet Infrastructure

  • Product Management

    Product Strategy

    Technical Product Management

    Platform Product Management

    Product Discovery

    Roadmapping

    Feature Prioritization

    User Research

    Wireframing

    SQL

    Stakeholder Management

    Go-to-Market Strategy

  • Payments

    ACH

    EMV

    PCI Compliance

    KYC/AML

    Payment Processing

    Payment Rails

    Payment Orchestration

    Settlement & Reconciliation

    Cross-border Payments

    Fraud & Risk Controls

    Stripe

    Plaid

  • Technical

    API Design

    REST APIs

    API Integrations

    Webhooks

    Python

    Git

    Agentic Design

    System Design

  • AI & LLMs

    Anthropic API

    OpenAI API

    AI Agents

    Model Context Protocol (MCP)

    Prompt Engineering

    Tool Calling / Function Calling

    Workflow Automation

  • Tools and Software

    Github

    Figma

    Linear

    Supabase

    Notion

    Postman

Education

Education

  • Economics, Bachelors, Wesleyan University

    Jan, 2011 - Jan, 2015

Interests

Interests

  • Sports

    Soccer
  • Traveling

    Exploring new placesMeeting new peopleLearning about different cultures
  • Artificial Intelligence

    Vibe CodingResearching new technologies