About

Work Experience

• Interim (Sr.) Analytics Engineer, Telefónica Germany

  May, 2026 - Present

  Recognized as a trusted advisor to business stakeholders by translating complex analytical concepts into clear commercial recommendations for both technical and non-technical audiences. Embedded within Telefónica's Sales organization, partnering with commercial, product and business teams to analyze customer behavior, optimize digital sales performance and deliver data-driven recommendations through scalable analytics solutions.

  • Partnered with Sales, Product and Business stakeholders to convert commercial objectives into scalable analytical solutions.

  • Designed and implemented end-to-end analytics pipelines from various data sources (GA4, APIs, Databases) into Google Cloud and business reporting platforms using Infrastructure-as-Code (Terraform).

  • Played a key role in launching Activate+, Telefónica's new retail sales application, by designing the end-to-end analytics architecture, defining adoption and sales KPIs, and enabling Reverse ETL activation to support personalized commercial recommendations.

• Data Analytics Manager, Telefónica Germany

  Nov, 2024 - Apr, 20261 year 5 months

  Supported the Sales organization through customer and commercial analytics, combining fraud prevention, customer insights and KPI development to improve business performance and support strategic decision-making.

  • Partnered with over 300 internal sales and commercial stakeholders, from Shop Managers up to DE Sales Director to define analytical requirements and translate business challenges into measurable KPIs.

  • Expanded and governed enterprise risk data marts containing sensitive customer information.

  • Developed four fraud detection scenarios saving 1.32M EUR over 2025 and 2026.

  • Analyzed customer behavior and sales performance to identify opportunities for process optimization, revenue improvement and defect mitigation.

• EU Business Intelligence Engineer, Amazon

  Oct, 2023 - Jun, 20248 months

  Partnered with European business stakeholders to design scalable analytics solutions supporting strategic decision-making across Customer Service operations. Bridged business requirements and technical implementation by translating complex operational challenges into sustainable BI products.

  • Partnered with over 150 business stakeholders across 12 teams and 10 countries to translate ambiguous operational challenges into scalable analytical solutions and production-ready data products.

  • Designed, built and maintained end-to-end data pipelines supporting business intelligence across all European Amazon Retail markets.

  • Enabled analysts and business users through coaching, documentation and technical mentoring in SQL and data engineering practices.

  • Led dashboard optimization initiatives, improving reporting performance and usability for business stakeholders, as well as providing flexibility for Engineers for Datasets.

  • Owned the EU contact reduction mechanism, which was the foundation for CS staff planning, as well as general reporting on contact reduction goals and initiatives.

• EU Senior Business Analyst, Amazon

  Dec, 2021 - Sep, 20231 year 9 months

  Provided analytical leadership supporting strategic operational initiatives across Europe, partnering with senior stakeholders to navigate ambiguity, prioritize analytical work and translate business questions into actionable recommendations. Simplified complex analytical findings for non-technical audiences.

  • Partnered with senior business stakeholders to define analytical priorities and structured evolving business needs into measurable analytical solutions.

  • Navigated ambiguous business requirements by structuring complex operational questions into data-driven analyses and actionable recommendations, , enabling informed business decisions.

  • Designed and evaluated controlled Weblab experiments to assess business impact and support product and operational decision-making.

  • Presented analytical findings and strategic recommendations to regional leadership, influencing prioritization of improvement initiatives, through data-driven decision making.

  • Advised commercial leadership through analytical recommendations supporting customer experience optimization and commercial decision-making

• EU Business Analyst, Amazon

  Nov, 2020 - Nov, 20211 year

  Supported regional leadership by delivering strategic analytics, performance measurement and business insights across European Customer Service operations. Navigated ambiguous business requirements.

  • Developed regional performance metrics enabling consistent measurement across multiple European markets.

  • Conducted analytical deep dives to identify root causes of operational challenges and recommend improvement opportunities.

  • Translated business questions into analytical frameworks supporting strategic and operational decision-making.

  • Developed regional KPI goals enabling leadership to monitor operational performance across European markets.

• Customer Service → Resolution Specialist → Quality Assurance Specialist, Amazon

  Oct, 2015 - Oct, 20205 years

  Progressed from frontline Customer Service to Quality Assurance, transitioning into data analytics and operational excellence by building reporting solutions, automating analysis, and enabling data-driven decision making across German Customer Service.

  • Built SQL-based analytical frameworks and automated reporting solutions, significantly increasing analytical capability while reducing manual effort.

  • Developed self-service dashboards and executive WBR, MBR and QBR reporting, enabling Operations leaders to monitor quality and performance KPIs.

  • Partnered with Operations leadership to identify performance trends, recommend process improvements, and define the QA analytics roadmap.

  • Led analytics for the German chatbot launch by designing measurement frameworks and evaluating business performance.

  • Provided second-level support for complex customer escalations, using operational data to identify trends and improve processes.

• Coordinator of Interior Design, G7 Summit 2015

  May, 2015 - Jun, 20151 month

  Supported the planning and execution of interior design logistics for the G7 Summit, coordinating across luxury suppliers, government stakeholders and operational teams in a high-security, high-profile international environment.

  • Coordinated the end-to-end delivery and installation of interior furnishings across multiple summit venues in collaboration with premium design partners including Vitra and other international suppliers.

  • Managed relationships with a broad range of stakeholders, from external vendors to senior government representatives, including close coordination with the Chief of Protocol of the German Federal Foreign Office.

  • Operated successfully in an environment where precision, discretion and execution quality were critical.

  • Developed strong stakeholder management, communication and problem-solving skills through collaboration across organizational and hierarchical levels.

Skills

Education