About

Work Experience

• Store Manager, Mountain Warehouse

  Oct, 2024 - Feb, 20261 year 4 months

  • Directed high-level store operations leading to record-breaking sales, surpassing the $1 million in 12 month sales milestone for the first time ever

  • Mentored a high-performing team to maintain consistent brand voice and service standards during a period of record-breaking growth

  • Exceeded sales targets consistently while interacting with 200+ customers per day, using effective upselling, cross-selling, and customer needs analysis

  • Ensured customer satisfaction and repeat sales by focusing on customer relationship-building and by proactively addressing customer concerns

• Multimedia Specialist, Training Works

  Jan, 2021 - Aug, 20232 years 7 months

  • Executed end-to-end production for 50+ hours of safety videos using motion animation, contributing to a 29% reduction in client’s workplace incidents

  • Played a key role in securing $500K+ in funding by drafting and proofreading applications, ensuring the accuracy and client alignment of RFPs and proposals

  • Created diverse media such as landing pages, one-pagers, white papers, case studies, and slide decks for distilling technical information for B2B clients

  • Ensured 100% on-time delivery across concurrent projects by using Sharepoint, having created a streamlined and straightforward feedback and approval process

• Marketing & PR Coordinator, Neighbourhood Dance Works

  Jun, 2020 - Dec, 20206 months

  • Secured mainstream news coverage via 12+ national media contacts and designed marketing materials such as social media, brochures, and web media

  • Created brochures, posts, and webpages to increase NDW event reach

• Promotions and Programming Coordinator, Classic Hits Coast 101.1 FM

  Oct, 2019 - Apr, 20206 months

  • Programmed 24 hours of daily music targeted to the radio station’s demographics, and organically integrated 35% Canadian content as required by law

  • Produced high-level radio advertising for 20+ clients on the local and national level

• Owner, Oni Food Co

  Aug, 2023 - Dec, 20252 years 4 months

  • Scaled a shelf-stable food brand from concept to retail, achieving a 35% ROI in year one through targeted social media and Shopify optimization

  • Drove sales of 1K+ units through a multi-channel strategy, including customer engagement at markets, online sales via Shopify, and a subscription service

  • Built a customer base through in-person marketing and as well as implementing an effective online sales strategy using social media and email marketing

• Teaching Assistant, Concordia University

  Oct, 2018 - May, 20197 months

  • Assisted 30+ students in lab tutorials, marked quizzes and final assignments

  • Provided detailed 1 on 1 instruction to students with sound software and hardware

• Freelance UX Consultant, UserTesting

  Jun, 2014 - Jun, 202410 years

  • Achieved and maintained a five-star rating providing feedback on over 100 web designs and prototypes for companies such as Airbnb, WestJet, and Walmart

  • Effectively described issues and highlighted features using screen recording and live video conferencing software, working with the client directly

• Sound and Media Designer, Freelance

  Jan, 2018 - Dec, 20191 year 11 months

  • Wapikoni - Created six original soundtracks for use in workshop short films

  • Mdex & Co - Produced 30+ chapters of high production value audiobook content

  • snapcakes.co - Launched brand through logo design, website setup, brand strategy

Skills

Education

Volunteer Work