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Chet Potvin

Chet Potvin

Lead Solutions Architect | Azure Administrator

United States, Greater Chicago, IL, US, 60126
312.720.5069
English, Spanish

Background


About

About

Lead Solutions Architect with 20+ years of experience designing and evolving enterprise-scale digital platforms across cloud, commerce, and content ecosystems. Proven track record of owning platform strategy, architecture, and lifecycle for high-revenue systems, including modernization of a $100M+ digital commerce platform. Expert in composable architecture, multi-cloud environments (Azure & AWS), and high-scale distributed systems, with deep experience aligning platform capabilities to business outcomes, cost efficiency, and developer velocity. Strong leader of cross-functional architecture, engineering, and product teams, with a focus on governance, standards, and long-term platform sustainability. Recognized 3x Sitecore MVP with a background in consulting and enterprise delivery, now focused on driving platform-centric transformation, enabling global scale, and establishing architecture practices that support rapid innovation and operational excellence.

Work Experience

Work Experience

  • Lead Solutions ArchitectMerkle

    Jan, 2025 - Present

    • Own platform architecture and modernization strategy for enterprise digital commerce and content platforms, supporting high-revenue, multi-channel customer experiences.

    • Led the end-to-end transformation of a $100M+ legacy booking platform into a composable, cloud-native architecture, enabling parallel run, zero-downtime releases, and progressive feature delivery.

    • Defined and implemented reference architecture across edge delivery (Vercel), cloud services (AWS/Azure), identity (Auth0), and content/media platforms, establishing scalable and reusable platform patterns.

  • Solutions ArchitectMerkle

    Mar, 2021 - Dec, 20243 years 9 months

  • Solutions ArchitectRightpoint

    Jan, 2019 - Mar, 20212 years 2 months

  • Lead DeveloperRightpoint

    Sep, 2017 - Jan, 20191 year 4 months

  • Expert Software EngineerAllscripts

    Apr, 2015 - Sep, 20172 years 5 months

    Built an ASP.NET Web API solution that allowed for the secure sharing of Care Management and Care Coordination documents between integrated systems using HL7

  • Sr. Software EngineerAllscripts

    Jan, 2013 - Apr, 20152 years 3 months

  • Web Integration Developerhhgregg

    Apr, 2010 - Dec, 20122 years 8 months

    My team built an enterprise service bus on .NET that served as an accelerator for 3rd party product integration including Websphere Commerce and point-of-sale modernization.

  • Application DevelopernimbleSoft

    Dec, 2009 - Apr, 20104 months

  • Senior Software ConsultantInformation Systems Experts

    Jul, 2005 - Dec, 20094 years 5 months

Projects Experience

Projects Experience

  • Luxury Hospitality Booking Platform Modernization

    - Present

    Led technical strategy and cross-organizational stakeholder alignment across client Product, IT, and PMO organizations and Merkle Strategy, Creative, Product, and Delivery teams to modernize a 10-year-old multi-channel luxury hotel booking platform generating $100M+ in annual revenue, architecting a composable platform using Vercel, AWS, Auth0, SynXis, Worldline, Contentful, Cloudinary, and Cloudflare.

    • Designed a phased modernization and migration strategy to transition a legacy booking platform to a composable architecture while protecting $100M+ in annual revenue, enabling parallel operation, progressive feature rollout, and risk-mitigated cutover.

    • Defined the composable platform architecture integrating Vercel edge delivery, AWS services, Auth0 Identity, SynXis reservation APIs, Worldline payments, and headless content/media platforms (Contentful, Cloudinary) behind Cloudflare edge services.

  • Public Sector Non-profit Customer Portal Modernization

    - Present

    Demonstrated the benefits of headless by redesigning an existing site using a separate rendering and editing host.

    • Built on Sitecore 10.3.1 XP in Sitecore Managed Cloud with Next.js and Docker

    • Leveraged Sitecore Experience Accelerator Multi-site features for content sharing between sites

    • Multi-cloud solution in Azure and AWS

  • Provista Sitecore Platform Upgrade and Cloud Modernization

    - Present

    Upgraded our client's multi-site Sitecore 9.2 XP instance from self-hosted Azure to Sitecore 10.4 XM on Sitecore Managed Cloud PaaS 2.0.

    • Federated APIs behind Azure API Manager

    • Accelerated local development experience by dropping legacy tools in favor of Docker and Sitecore Content Serialization

    • Navigated challenges with Sitecore Managed Cloud hub-and-spoke architecture, successfully resolving custom domain configuration issues

    • Discovered and addressed a Sitecore 10.4 issue affecting cache control response headers for media library assets

  • Public Sector Non-profit Platform Consolidation

    - Present

    Combined two separate Sitecore solutions into a single multi-site Sitecore 10.3.1 instance

    • Collaborated across vendors to ensure Sitecore's Managed Cloud platform met strict security standards

    • Designed a custom, flexible branching and DevOps strategy to maximize delivery velocity for three separate development teams

    • Zero downtime launch for every site in the solution

  • SUGCON Europe Redesign

    - Present

    Sitecore Developer Relations team invited me to lead the implementation of a new design for their Sitecore User Group Conference (SUGCON) sites on Sitecore's XM Cloud

    • Aggressive 3 month deadline for implementation before the conference

    • Great experience working with technical teams from different Sitecore partners

    • Utilized ChatGPT to generate React component scaffolding based on the ChakraUI design system

  • Public Sector Non-profit Customer Portal

    - Present

    Greenfield project to create a self-service portal for a company in the security industry

    • Member of the RFP Pitch team which won this challenging and very interesting project work

    • Delivered a Minimal Marketable Feature product to production within a tight, feature-packed 6 month timeline

    • Headless build on Next.js in AWS EC2 containers

    • Collaborated with Sitecore Managed Cloud team on security improvements for Azure PaaS implementations

  • General Assembly Modernization

    - Present

    • Highly successful first implemention of XM Cloud with a Sitecore Partner Technical Advisor that collaborated with us on Sitecore Accelerate recipes

    • Integrated a composable Digital Asset Management system (Bynder) using a Human Digital connector

    • Front-end integration with client-developed RESTful microservices

  • Nixon Peabody Modernization

    - Present

    Successful Composable upgrade and redesign of an on-premise Sitecore XP 9.1 implementation to Headless Sitecore XM 10.2 hosted by Sitecore Managed Cloud and Vercel.

    • Rearchitected WebForms & MVC site to Headless Next.js site running on Vercel and Sitecore Managed cloud

    • Implemented award-winning search functionality using SearchStax Studio product within an extended 3 week sprint

    • Finalist for the Digital Transformation Award

    • Winner of the SearchStax Partner Implementation Award

    • Submitted for Sitecore Experience Awards

  • GoTo Foods - Website and Mobile App Modernization

    - Present

    Rearchitected Schlotzsky's online ordering for web and mobile channels supplementing Olo's white-label ordering system

    • First headless Next.js web and React native mobile implementation on Sitecore 10.1 with Sitecore's newly-released product, Experience Edge

    • Complex microservice-based integration platform using the backends-for-frontends pattern for the web and mobile channels

    • Created site scaffolding tools to accelerate the onboard of additional brands to the platform

Skills

Skills

  • AI & LLMs

    Vercel AI SDK

    OpenAI API

    Anthropic API

    AI Agents

    Model Context Protocol (MCP)

    Prompt Engineering

  • Cloud & DevOps

    Azure

    AWS

    Docker

    Kubernetes

    Vercel

    Netlify

    GitHub Actions

    Azure DevOps

    CI/CD Pipelines

    Serverless

    Cloudflare

    AppSync

    API Management

    API Gateway

    Let's Encrypt

  • Frontend

    React

    Next.js

    TypeScript

    JavaScript

    HTML / JSX

    Tailwind CSS

    LESS

    Sass

  • Backend

    Node.js

    Redis

    Federated GraphQL Server

    REST APIs

    WebSockets

    .NET

    Solr

  • Identity Access Management

    Azure Entra ID

    Auth0

    Ping

Education

Education

  • Entrepreneurship, IT Management, MBA, DePaul University - Charles H. Kellstadt Graduate School of Business

    Dec, 2013 - Dec, 2016

  • Computer Technology (Software Development), BS, Purdue University

    - Present

Certificates

Certificates

Awards

Awards

  • Eagle Scout , Boy Scouts of America

    Awarded on: Jan 01, 2000

Volunteer Work

Volunteer Work

  • Community Architect, Open Source Technology Improvement Fund

    Sep, 2017 - Oct, 2018

  • Fellow, MATTER Chicago

    Jan, 2016 - Apr, 2016