About

Work Experience

• Marketing Manager, Moojing Market Intelligence - 魔镜洞察

  Oct, 2025 - Present

  Built the entire marketing technology stack from scratch for a China-based B2B market intelligence SaaS entering APAC, US, and EU markets.

  • Developed the company's production website from scratch using Laravel 12, Filament v5 admin panel, Laravel Octane, Redis caching, and AWS S3 — with lead capture, GCLID attribution tracking, and automated Google Ads offline conversion import.

  • Built an AI-driven command & control orchestrator (Claude Code) integrating 9 platforms: Google Ads API, GA4, Google Search Console, GTM, PostHog, Cloudflare, Bing Webmaster Tools, Freepik, and a production leads database.

  • Created an automated content pipeline — transforming PPTX market reports into PDF publications, blog articles, and 270+ scheduled LinkedIn posts across 5 months.

  • Built a journalist PR outreach system targeting 248+ contacts using Hunter.io API with automated email scheduling via systemd timers.

  • Automated weekly PDF reporting that synthesises data from 7 analytics platforms into executive-ready dashboards.

  • Developed CRM lead tracking system with multi-channel capture (forms, report downloads, newsletters), UTM parameter storage, IP geolocation enrichment, and lead tagging for segmentation.

• Marketing Manager, Innov8tif Solutions Sdn Bhd

  Sep, 2022 - Jun, 20263 years 9 months

  Led marketing for ASEAN's largest eKYC provider, consolidating efforts from external agencies to in-house and scaling the department's output.

  • Managed a cross-functional team of 6 — writers, designers, paid marketers, campaign manager, events & partnerships, and corporate communications.

  • Executed 30+ annual marketing campaigns generating 720 sales-qualified leads per year on a low six-figure budget.

  • Introduced AI tools with a human-in-the-loop approach — automating campaign tracking, reporting, SCRUM standups, and insights generation while empowering the team to focus on creative and strategic work, improving departmental productivity by 2x.

  • Designed and delivered internal workshops on productivity, communications, and culture integration onboarding for new recruits.

• Growth Marketing Lead, Innov8tif Solutions Sdn Bhd

  Dec, 2021 - Sep, 20229 months

  • Implemented annual marketing plan, department structures, and project management systems within 6 months of joining.

  • Spearheaded 30+ campaigns that resulted in 300 annual sales-qualified leads.

  • Developed CRM systems that streamlined facilitation of marketing and sales qualified leads.

• Customer Engagement, Division Lead (Marketing Manager), ORLIG Sdn Bhd

  Aug, 2023 - Mar, 20247 months

  • Built lead generation pipelines and ran physical event campaigns resulting in 100+ sales-qualified leads across six months.

  • Developed official website from scratch, built brand and style guidelines, and secured coverage in four news publications.

• Journalist, The Edge Malaysia

  Oct, 2019 - Dec, 20212 years 2 months

  • Published 250+ stories covering digital startups, cybersecurity, investments, and public policy — building deep industry knowledge across the tech and financial sectors.

  • Interviewed 700+ business leaders, board directors, fund managers, and policy researchers — developing an extensive professional network across APAC.

• Certified Mental Health & Career Coach, Healthy Gamer

  Nov, 2023 - Present

  Part-time certified coach — 1,000+ hours of behavioural coaching sessions with a 98.72% client approval rating. Specialising in career transitions for tech professionals, with expertise in goal setting, habit formation, and processing ambivalence.

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