B2B marketing leader with 5 years of manager-level experience in tech — from ASEAN's largest eKYC provider to a China-based market intelligence SaaS. I wear multiple hats; From running campaigns to building marketing infrastructure with AI and hands-on coding — orchestrating 9 analytics platforms, automating content pipelines, and developing production websites. Track record of generating 720+ annual sales-qualified leads on lean budgets, managing teams across multiple domains from paid advertising, creative content, events, and more. MSc in Data Science & Business Analytics. Led 15+ staff cumulatively across organisations. Earlier career in journalism, video production, and content creation (2016–2019).