Jotham Lim Ee Chen
Head of B2B Marketing & Systems Architect
B2B marketing leader with 5 years of manager-level experience in tech — from ASEAN's largest eKYC provider to a China-based market intelligence SaaS. I wear multiple hats; From running campaigns to building marketing infrastructure with AI and hands-on coding — orchestrating 9 analytics platforms, automating content pipelines, and developing production websites. Track record of generating 720+ annual sales-qualified leads on lean budgets, managing teams across multiple domains from paid advertising, creative content, events, and more. MSc in Data Science & Business Analytics. Led 15+ staff cumulatively across organisations. Earlier career in journalism, video production, and content creation (2016–2019).
Skills
MarTech & Analytics
Advanced
- Google Ads
- GA4
- Google Tag Manager
- Google Search Console
- PostHog
- Cloudflare Analytics
- Bing Webmaster Tools
- SEO
- CRM Systems
- Marketing Automation
Development & Automation
Intermediate
- Laravel
- Python
- SQL
- TailwindCSS
- AI Orchestration (Claude Code)
- API Integrations
- Automated Reporting
B2B Marketing
Advanced
- Lead Generation
- Pipeline Development
- Content Strategy
- PR & Media Relations
- Event Marketing
- Performance Marketing
- Email Automation
- LinkedIn Strategy
Leadership & Management
Advanced
- Team Leadership (15+ staff)
- KPI & SOP Development
- Project Management
- Stakeholder Management
- Workshop Facilitation
- Coaching & Mentoring
Work Experience (6)
Oct 2025 - Current
Marketing Manager
Moojing Market Intelligence - 魔镜洞察
Built the entire marketing technology stack from scratch for a China-based B2B market intelligence SaaS entering APAC, US, and EU markets.
- Developed the company's production website from scratch using Laravel 12, Filament v5 admin panel, Laravel Octane, Redis caching, and AWS S3 — with lead capture, GCLID attribution tracking, and automated Google Ads offline conversion import.
- Built an AI-driven command & control orchestrator (Claude Code) integrating 9 platforms: Google Ads API, GA4, Google Search Console, GTM, PostHog, Cloudflare, Bing Webmaster Tools, Freepik, and a production leads database.
- Created an automated content pipeline — transforming PPTX market reports into PDF publications, blog articles, and 270+ scheduled LinkedIn posts across 5 months.
- Built a journalist PR outreach system targeting 248+ contacts using Hunter.io API with automated email scheduling via systemd timers.
- Automated weekly PDF reporting that synthesises data from 7 analytics platforms into executive-ready dashboards.
- Developed CRM lead tracking system with multi-channel capture (forms, report downloads, newsletters), UTM parameter storage, IP geolocation enrichment, and lead tagging for segmentation.
Sep 2022 - Jun 2026
Marketing Manager
Innov8tif Solutions Sdn Bhd
Led marketing for ASEAN's largest eKYC provider, consolidating efforts from external agencies to in-house and scaling the department's output.
- Managed a cross-functional team of 6 — writers, designers, paid marketers, campaign manager, events & partnerships, and corporate communications.
- Executed 30+ annual marketing campaigns generating 720 sales-qualified leads per year on a low six-figure budget.
- Introduced AI tools with a human-in-the-loop approach — automating campaign tracking, reporting, SCRUM standups, and insights generation while empowering the team to focus on creative and strategic work, improving departmental productivity by 2x.
- Designed and delivered internal workshops on productivity, communications, and culture integration onboarding for new recruits.
Dec 2021 - Sep 2022
Growth Marketing Lead
Innov8tif Solutions Sdn Bhd
- Implemented annual marketing plan, department structures, and project management systems within 6 months of joining.
- Spearheaded 30+ campaigns that resulted in 300 annual sales-qualified leads.
- Developed CRM systems that streamlined facilitation of marketing and sales qualified leads.
Aug 2023 - Mar 2024
Customer Engagement, Division Lead (Marketing Manager)
ORLIG Sdn Bhd
- Built lead generation pipelines and ran physical event campaigns resulting in 100+ sales-qualified leads across six months.
- Developed official website from scratch, built brand and style guidelines, and secured coverage in four news publications.
Oct 2019 - Dec 2021
Journalist
The Edge Malaysia
- Published 250+ stories covering digital startups, cybersecurity, investments, and public policy — building deep industry knowledge across the tech and financial sectors.
- Interviewed 700+ business leaders, board directors, fund managers, and policy researchers — developing an extensive professional network across APAC.
Nov 2023 - Current
Certified Mental Health & Career Coach
Healthy Gamer
Part-time certified coach — 1,000+ hours of behavioural coaching sessions with a 98.72% client approval rating. Specialising in career transitions for tech professionals, with expertise in goal setting, habit formation, and processing ambivalence.
Volunteer
Mar 2023 - Jun 2024
Education Mentor
Tunku Abdul Rahman Foundation
Helped high-need, high-potential students develop life goals and plans to reach higher education.
Education (2)
2021 - 2023
Master of Science
Data Science & Business Analytics
De Montfort University
- Machine Learning
- Business Intelligence Systems and Visualisation
- Natural Language Processing
- Data Analytical Programming
- Database Management
Grade: 3.77
2015 - 2018
Bachelor
Mass Communications in Broadcasting
Tunku Abdul Rahman University of Management and Technology
Grade: 3.23
Awards
2021
Axiata Young CEO Development Programme
Axiata Foundation
Cohort 4 Graduate — Winner of the Final Business Challenge. Collaborated with a local state department to develop a rural development programme involving local entrepreneurship.
Certificates
2023-10
SAS Joint Certificate in Data Science and Business Analytics
SAS Institute Inc
2024-03
HGI Core Certification
Healthy Gamer
2023-03
Foundations of Digital Marketing and E-commerce
Coursera
2020-07
Data Journalism
Thomson Reuters Foundation
Languages
English
Native speaker
Mandarin
Fluent
Bahasa Melayu
Fluent
Interests
Fitness
- CrossFit
- Dragon Boat Paddling
IT & Homelabs
- Arch Linux
- Debian Linux
- Docker Management
- Reverse Proxy
- Cloud Networking
- Self-hosting Open Source Software