About

Work Experience

• Senior Digital Project Manager, Amplify Health (startup of AIA) via We+ HealthTech

  Jun, 2022 - Dec, 20242 years 7 months

  Spun up a 34-person team to successfully migrate a 13TB multi-tenant Oracle database to PostgreSQL in Azure. Included rewriting 20 backend services, retesting ~400 APIs.

  • Coordinated with Microsoft, DBAs, solution architects, and senior stakeholders on solution design, cutover, rollback plan, and data validation strategy (row counts, MD5 checksums, and aggregated values).

  • Setup Dev & QA teams plus DevOps processes to rewrite code and automate testing on almost 400 API endpoints successfully executing blue-green cutover over to new SIT, UAT, Production Azure environments.

• Senior Digital Project Manager, AIA via We+ Insurance

  Mar, 2021 - Jun, 20221 year 3 months

  Oversaw $3.1M public website design project management office including budget, timeline, and resources. Collaborated with senior stakeholders to align objectives of 17 business units (BU) across Asia. Identified project resource gaps and reported to the steering committee. Engaged and held external vendors accountable: Accenture for design-thinking process and implementation, analytics tagging vendor, and SEO vendor.

  • Wrote and negotiated over five hundred-thousand-dollar SOW to deliver website implementation on-time.

• Senior Portfolio Manager (Promoted from Senior Digital Product Manager), DFS - LVMH

  Jun, 2018 - Apr, 20201 year 10 months

  Delivered value to global travel retail stores with a US $3M budget and a 24-person team. Defined and prioritized the Omnichannel eCommerce roadmap and wrote business cases for CAPEX approval from CFO.

  • Led accelerated three-month Hong Kong initiative to move from warehouse fulfillment to in-store and cross-store fulfillment; slashed out-of-stock products by 10%, saved $1.9M on tied-up inventory, and enhanced global website product catalog from 3K to 15K products from PIM system.

  • Defined Research Online Purchase Offline (ROPO) strategy for fast rollout of website product catalog to 6 new markets adding “Check In-Store availability” UX/UI of inventory to product pages

  • Matched in-store promotions online through promo engine integration boosting eCommerce operations team efficiency by eliminating manual entry and enticing more consumers to stores.

  • Enabled data-driven decisions in all new features by migrating Adobe Analytics to Google Analytics 360.

• Public Website Lead, HSBC Retail Banking

  Feb, 2017 - Jun, 20181 year 4 months

  Headed cross-functional team crafting personalization and content strategy, optimizing funnels to drive public website eCommerce channel sales performance, reaching annual target of 600k banking app installations and prioritizing over 5,000 BAU content changes annually. Launched HSBC Hong Kong public website after extensive stakeholder consultations, delivering unparalleled services to four million customers monthly.

• Digital Product Manager, CNN Travel (formerly CNNGo.com)

  Oct, 2014 - Oct, 20162 years

  Achieved 30 million page views per month and aided in generating several million dollars in attributable revenue becoming #3 global travel content site according to ComScore by managing CNN Travel premium vertical from startup launch to full integration with CNN International.

  • Developed superior in-article TripAdvisor hotel booking widget with progressive mobile-responsive UX & improved conversion rate beating standard booking widgets, generating revenue through revenue share:

  • Negotiated first-of-its-kind deal with TripAdvisor including all global API data.

  • Widget used by editors on 30% of all travel articles due to backend ease of use and training.

• Senior Web Development Manager, CNN Travel (formerly CNNGo.com)

  Oct, 2009 - Sep, 20144 years 11 months

  Coached an Agile scrum team to manage Mobile app API, mobile responsive website with multilingual components including machine learning translation system integrating with translation partner, full CMS version upgrade, legacy ad server conversion to ad server, and video player integration.

  • Mentored team members increasing development velocity and achieving weekly deployment frequency while maintaining proper coding standards and development practices resulting in zero security breaches.

  • Maximized site performance of multilingual CMS, publishing thousands of articles, managing traffic spikes from viral social media including multi-tier caching, code optimization, and Akamai CDN implementation.

• Founder, NowShenzhen.com (Successfully Sold and Exited)

  Jul, 2006 - Aug, 202115 years 1 month

  Founded two-sided marketplace and commercialized online advertising business; produced revenue from multiple verticals including international schools and five-star hotels, while solving problems of travelers coming to China.

  • Leveraged technical and leadership skills in coaching team to develop content management system using Python, JavaScript, and PHP with 120,000 user accounts, ad server, private messaging, 25,000 events, 20,000 jobs, and apartments.

  • Trained four-person ad sales team to maintain premium pricing on ad inventory in self-funded Hong Kong and China companies, managing P&L with 60 customers, generating $150,000 in recurring annual revenue.

  • Tested marketing strategies and tactics reaching 110 million page views and 6.7 million unique visitors through multiple marketing channels, including Search Engine Optimization and social media.

• Market Research, BAXE

  Oct, 2020 - Apr, 20216 months

  Wrote go-to-market strategy for new digital banking/web3 app platform and helped direct UX and UI activities of vendor for payments, and social features including chat.

• Project Leader – Product Management Lean Manufacturing, Concord Camera Corp. (Nasdaq Listed)

  Jul, 2003 - Jun, 20062 years 11 months

  Client: OEM for Kodak

• Software Engineer, ewatchfactory Inc.

  Aug, 2000 - Jun, 20032 years 10 months

  eCommerce Direct to Consumer (D2C) Coded eCommerce shopping cart taking orders for custom watches with multiple payment gateways; tracked and monitored custom orders in enterprise resource planning (ERP) for order management with clients such as Disney, NFL, Marvel comics, Nickelodeon, Survivor Show, and Sierra Club.

• Staff Consultant Internship, Ernst & Young LLP for DaimlerChrysler

  Jun, 1999 - Aug, 19992 months

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Education

Certificates

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