Work Experience

• Founder, Probah.com

  Jan, 2023 - May, 20241 year 4 months

  I've built a market research analytical product aimed at optimizing product and pricing of fashion assortment and product lines. Unfortunately, it didn't achieve product-market fit within the planned time so I shut it down.

  • Market research

  • Portfolio optimizaton

  • Pricing optimization

  • Fashion

• Sabbatical, Sabbatical

  Sep, 2022 - Dec, 20224 months

• Senior Brand Insights Consultant - ZMS, Zalando Marketing Services

  Nov, 2021 - Aug, 20229 months

  I am a growth consultant for fashion brands such as Adidas, PVH, HUGO, and G-Star. I support brand growth and creative strategy with analytics and consumer/audience insights such as creative and concept testing, messaging, audience discovery, product testing etc. Also, I am leading key internal initiatives for insights products innovations.

  • Owning the insights roadmap for several key accounts at Zalando etc

  • Developing multi brand health tracker

  • Developing a product testing methodology

• Market Research Manager, Zalando SE

  May, 2019 - Aug, 20223 years 3 months

  I am informing the decisions in brand, marketing & product/propositions strategies of Zalando and transforming business objectives into research questions. I informed the 2021 marketing strategy of Zalando of the target audience which holds the biggest potential for long-term value. In my toolset, I've utilized a diverse set of quantitative research, qualitative research, and advanced analytics methodologies.

  • Build and deployed Zalando Brand Monitor in all Zalando markets

  • Product management of Zalando 'zTypes' customer segmentation

  • Running the competitor & market intelligence project

  • Ad-Hoc Research - quant and qual research on diverse topics such as beauty, packaging, brand etc.

• Research Consultant, Nielsen

  Mar, 2017 - Apr, 20192 years 1 month

  I was responsible for conducting media strategy, communication, and brand research for media planning agencies, brands, and media owners. My role involved research design, project management, and coordination of multidisciplinary teams and clients into delivering several analytical products: Commspoint Influence - consumer research-based media planning software, Commspoint Journey - consumer research-based syndicated consumer journey mapping, Brandpoint - Brand drivers modeling

  • Consumer Journey Research

  • Media Planning

  • Brand Driver Models

  • Media efficiency and Marketing analytics

• Research Consultant, Wakoopa

  Apr, 2016 - Sep, 20165 months

  Data science project exploring the potential of passive metering technologies and behavioral data in the field of market research.

• Research Executive, GfK

  Jun, 2011 - Aug, 20143 years 2 months

  I was responsible for questionnaire design and programming, project management, data processing, and related technical activities. Additionally, I prepared proposals, consulted researchers and non-technical stakeholders on projects' feasibility and deadlines. I gained experience in multi-country brand tracking and ad-hoc research. My day-to-day communication was with clients, researchers, and fieldwork agencies. Recognized for attracting and maintaining a big client to the Bulgaria offshore center.

• Technical Research Consultant, GMI | MAP Marketing Research

  Jul, 2007 - Sep, 20103 years 2 months

  I was a technical consultant of GMI's data collection platform "Net-Mr". I was responsible for providing my expertise regarding the overall market research survey cycle. I was in direct contact with end clients and other agencies using the platform, consulting them on questionnaire programming, fieldwork and sampling, panel management, data analysis, and quality assurance.

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