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Grigor Dimitrov

Grigor Dimitrov

Senior Insights Manager

Berlin, DE
+49***
Bulgarian, English, German

Background


Work Experience

Work Experience

  • Founder, Different Ventures - check below at projects

    Jan, 2023 - Dec, 20253 years

    In the last couple of years I worked on serveral entrepreneurial project. Read more about them in the projects section. And for details check my blog at https://gregordimi.com

    • Market research

    • Software Engineering

    • Analytics

  • Sabbatical, Sabbatical

    Sep, 2022 - Dec, 20224 months

  • Senior Brand Insights Consultant - ZMSZalando Marketing Services

    Nov, 2021 - Aug, 20229 months

    I am an analytical consultant for fashion brands such as Adidas, PVH, HUGO, and G-Star. I support brand growth and creative strategy with analytics and consumer/audience insights such as creative and concept testing, messaging, audience discovery, product testing etc. Also, I am leading key internal initiatives for insights products innovations.

    • Owning the insights roadmap for several key accounts at Zalando etc

    • Developing multi brand health tracker

    • Developing a product testing methodology

  • Market Research ManagerZalando SE

    May, 2019 - Aug, 20223 years 3 months

    I am informing the decisions in brand, marketing & product/propositions strategies of Zalando and transforming business objectives into research questions. I informed the 2021 marketing strategy of Zalando of the target audience which holds the biggest potential for long-term value. In my toolset, I've utilized a diverse set of quantitative research, qualitative research, and advanced analytics methodologies.

    • Build and deployed Zalando Brand Monitor in all Zalando markets

    • Product management of Zalando 'zTypes' customer segmentation

    • Running the competitor & market intelligence project

    • Ad-Hoc Research - quant and qual research on diverse topics such as beauty, packaging, brand etc.

  • Research ConsultantNielsen

    Mar, 2017 - Apr, 20192 years 1 month

    I was responsible for conducting media strategy, communication, and brand research for media planning agencies, brands, and media owners. My role involved research design, project management, and coordination of multidisciplinary teams and clients into delivering several analytical products: Commspoint Influence - consumer research-based media planning software, Commspoint Journey - consumer research-based syndicated consumer journey mapping, Brandpoint - Brand drivers modeling

    • Consumer Journey Research

    • Media Planning

    • Brand Driver Models

    • Media efficiency and Marketing analytics

  • Research ConsultantWakoopa

    Apr, 2016 - Sep, 20165 months

    Data science project exploring the potential of passive metering technologies and behavioral data in the field of market research.

  • Research ExecutiveGfK

    Jun, 2011 - Aug, 20143 years 2 months

    I was responsible for questionnaire design and programming, project management, data processing, and related technical activities. Additionally, I prepared proposals, consulted researchers and non-technical stakeholders on projects' feasibility and deadlines. I gained experience in multi-country brand tracking and ad-hoc research. My day-to-day communication was with clients, researchers, and fieldwork agencies. Recognized for attracting and maintaining a big client to the Bulgaria offshore center.

  • Technical Research ConsultantGMI | MAP Marketing Research

    Jul, 2007 - Sep, 20103 years 2 months

    I was a technical consultant of GMI's data collection platform "Net-Mr". I was responsible for providing my expertise regarding the overall market research survey cycle. I was in direct contact with end clients and other agencies using the platform, consulting them on questionnaire programming, fieldwork and sampling, panel management, data analysis, and quality assurance.

Projects Experience

Projects Experience

  • Merim.org

    Jul, 2025 - Sep, 20252 months

    Merim.org is an app that allows users to track supermarkets' prices during the period of rapid price changes because of the ongoing Eurozone accession of Bulgaria.

    • Pricing Market Research

    • Mobile App Development

  • Opinify

    Sep, 2024 - Dec, 20251 year 3 months

    Opinify broadens the user case of "Probah" - And instead of focusing on fashion makes the platform industry agnostic. The platform is an analytical platform for research, analysis and reporting. Look up more at https://opnify.net/ . Under active development.

    • SaaS

    • Consumer and Business Facing apps

  • Probah

    Sep, 2022 - Dec, 20231 year 3 months

    Analytical platform for research, analysis and reporting. The project aimed to aid companies and brands with fashion portfolio optimization problems. Look up more at https://probah.com/

    • Portfolio Optimization

    • Web App Development

Skills

Skills

  • Consumer Insights

    Quantitative and Qualitative Research

    Behavioral Data

    Advanced Analytics

    Segmentations

    Presentations & Storytelling

  • Market Research Operations

    Project Management

    Questionnaire Design

    Questionnaire Programming

    Data Collection

    Sampling

    Data Processing

  • Data processing & analytics

    R

    Python

    SPSS

    SQL

  • Business Intelligence

    MicroStrategy

    Tableau

Education

Education

  • Economics and business , M.Sc. Behavioral Economics, Erasmus School of Economics

    Dec, 2014 - Dec, 2016

    Advanced Behavioral Economics

    Experimental Economics

    Econometrics and Quantitative methods

  • Economics and business , M.Sc. Marketing, Erasmus School of Economics

    Dec, 2014 - Dec, 2016

    Customer Analytics

    Advanced Market Research

    Marketing and Branding

  • Economics and business., Bachelor's degree, University of National and World Economy

    Dec, 2006 - Dec, 2010

  • Banking & Accounting, Professional high school diploma, National Schools of Commerce

    Dec, 2001 - Dec, 2006

Publications

Publications

Interests

Interests

  • Running

    MarathonUltra
  • Behavioral Science

    Decision MakingExperiments
  • Coffee

  • Bots & Robots