About

Work Experience

• Founder, RewriteMySite

  May, 2024 - Present

  After many years in technical consulting and sales operations, I discovered a pattern: even exceptional technical firms struggle to communicate their value online.

  This observation led me to create RewriteMySite.com, a SaaS platform that helps consultants transform their websites from credential-focused brochures into client-attracting assets through my own proprietary messaging framework and AI-powered messaging analysis.

  ✔ Technical Architecture

  • Designed and implemented end-to-end system architecture integrating CRM, payment processing, web scraping, AI analysis, PDF generation, and email delivery
  • Developed custom Python and JavaScript automation scripts to orchestrate complex workflows across multiple platforms
  • Built robust error handling and monitoring systems to ensure reliable Blueprint generation and delivery

  ✔ Product Development

  • Created Sherpa Messaging, a comprehensive sales messaging framework synthesizing decades of marketing psychology research
  • Developed specialized AI training protocols to analyze and optimize consultant websites
  • Designed modular system architecture allowing seamless integration of additional features and capabilities

  ✔ Business Impact

  • Achieved 100%+ conversion rate improvements for early adopters
  • Built scalable, automated system capable of handling concurrent Blueprint requests
  • Created comprehensive documentation and training materials for Sherpa Messaging framework

  Specialized in bridging the gap between technical expertise and effective client communication. Let's connect if you're interested in transforming how you communicate your value online.

• Director of Sales Operations, Genuen

  Aug, 2019 - May, 20244 years 8 months

  Established and led comprehensive sales operations function, driving revenue strategy and operational excellence across the organization. Architected systems and processes that transformed sales effectiveness, project financial control, and business intelligence capabilities. Completed 100-week professional consultative sales training experience.

  ✔ Strategic Leadership

  • Built sales operations function from ground up, implementing consultative selling methodologies and comprehensive training programs
  • Led digital transformation from HubSpot to Salesforce, optimizing project control systems and enterprise software
  • Designed data-driven decision framework with KPIs and actionable dashboards that influenced business outcomes

  ✔ Operational Impact

  • Created sales enablement program including messaging templates, training materials, and coaching frameworks
  • Streamlined processes through EOS/Traction software and advanced project management tools
  • Directed project control team, implementing financial systems for T&M and firm fixed price projects

  ✔ Financial Control

  • Managed revenue recognition protocols and invoice forecasting
  • Implemented risk mitigation strategies for complex projects
  • Developed scalable project control dashboards and reporting

• Raleigh Business Unit Manager, Genuen

  Nov, 2011 - Aug, 20197 years 9 months

  Test systems consulting.

  Led multimillion-dollar business unit delivering advanced test and measurement solutions across aerospace, defense, and industrial sectors. Managed full business lifecycle including marketing, sales, operations, and project execution while driving technical innovation.

  ✔ Business Leadership

  • Directed P&L responsibility for engineering branch office, driving business development and operational excellence
  • Spearheaded product management for TestScript, creating the industry's first bidirectional Python/LabVIEW connector
  • Led diverse portfolio of mission-critical projects spanning space systems, a nuclear facility, and medical devices
  • Built and maintained strategic relationships with key clients in aerospace, defense, and medical industries

  ✔ Key Projects

  1. Space Systems: Prototype 3-phase motor life test control console
  2. Nuclear: Reactor monitoring and data logging console
  3. Military: Aircraft aerial deployment hardware impact loading machine
  4. Aerospace: ECU design verification with 1000+ synchronized XNET/CAN signals, DAQ, dyno control, and scripting
  5. Medical: Surgical device controllers incorporating cRIO and sbRIO systems, high-speed servo control, ECG measurement, and touch-panel HMI
  6. Industrial: Advanced pipe inspection system integrating multiple sensing technologies and data science techniques
  7. Municipal: Water pump test controllers interfacing to fixed-speed and VFD-controlled motors up to 2000 HP

  ✔ Technical Innovation

  • Created universal LabVIEW test framework optimized for capability, modularity, and stability
  • Conceived and launched TestScript, a groundbreaking Python/LabVIEW integration tool that bridged critical gaps in automated testing capabilities.
  • As a technical player/coach, led over 100 test systems engineering projects, implementing sophisticated control and data acquisition schemes across diverse applications

• Test Systems Consultant (through CGI Federal), Naval Air Systems Command (NAVAIR)

  Feb, 2011 - Nov, 20118 months

  Test systems consulting.

  Led a transformative overhaul of the V-22 Osprey Hydraulic Automated Test System, converting a critically complex and unsustainable test framework into a streamlined, maintainable platform. Inherited a system with password-protected block diagrams, cryptic database schemas, and extensive manual processes that required excessive staffing to operate. As a Certified LabVIEW Architect, spearheaded the migration to NI TestStand, implementing a modular architecture that dramatically simplified test sequence creation and maintenance. Solution was adopted by Boeing and has remained in successful operation for over 13 years, significantly enhancing long-term platform supportability and mission readiness.

  ✔ Key Achievements

  • Designed and implemented a complete system architecture migration from an obfuscated LabVIEW framework to NI TestStand, reducing personnel requirements while maintaining full testing capabilities
  • Developed comprehensive driver suite for critical hardware including linear & rotary drive PLCs, pump interfaces, flowmeters, and distance sensors, integrating with Virtual Channel & Calibration databases
  • Modified NI TestStand process model and created mid-level modules to standardize test development, improve team software cohesion, and accelerate test sequence creation

• Test Systems Engineer, Blue Ridge Test, Inc.

  Mar, 2007 - Feb, 20113 years 10 months

  Test systems consulting.

  As a test systems engineering consultant at this National Instruments Alliance Partner, drove innovation in test automation while leading multiple high-impact client projects. Created solutions including the industry's first Biometric Login Toolkit for LabVIEW, which was showcased as a launch feature for the LabVIEW Tools Network on stage at NI Week 2010. Architected the company's core software framework while managing diverse test systems automation projects across industries from automotive to aerospace.

  ✔ Key Achievements

  • Delivered numerous mission-critical test systems including automotive component testing, turbine engine simulation, and distributed monitoring systems for construction and mining operations
  • Fostered technical community growth by leading advanced LabVIEW training sessions for developers in the Lynchburg and Roanoke areas
  • Led development of company-wide software architecture based on multi-loop, event-driven queued state machines, establishing standards that improved code reliability and team efficiency

  ✔ Demos

  • Mine Monitor Demo: Read conveyor sensors and provide feedback and intervention options to supervisor
  • Wireless Sensor Network Demo: Elegantly acquire and present remote sensor data to showcase NI-WSN
  • Bluetooth Powerball Demo: Host trade show competitions featuring gyroscopic device and NI technologies

  ✔ Training
  LabVIEW Intermediate I & II Courses – (June 2007)

  • Hierarchical development, event-based architectures, error handling strategies, and effective documentation
  • Analyze requirements, choose design pattern and data structures, and quickly test and deploy design
  • Identify the components of integrated systems and exploit capabilities of other applications (e.g. DLLs)

• Lead Test Engineer, VPT, Inc.

  Feb, 2001 - Mar, 20076 years

  Test systems engineering: MIL/aero power supplies

  Led test engineering for a military/aerospace power supply manufacturer, designing and implementing comprehensive automated test systems that have remained operational for over two decades. Successfully managed full testing lifecycle from concept through international deployment, while establishing manufacturing processes that achieved ISO 9001 certification and secured major defense contracts.

  ✔ Key Achievements

  • Architected and deployed an automated test system (ATS) supporting over 100 hybrid power supplies and EMI filters, integrating temperature control, and establishing standardized test interfaces that have proven sustainable through 2024
  • Helped secure defense contract wins by delivering specialized ATS solutions for GPS power supplies (LBAND, SIMIC, WGMIC), earning commendation from NH Research for system versatility
  • Established complete manufacturing infrastructure for first in-house product line, including kitting, assembly, testing, and rework processes
  • Authored over 40 manufacturing procedures to support achieving ISO 9001 facility registration, while implementing comprehensive source control systems for critical components

  ✔ Technical Leadership

  • Managed thermal testing infrastructure including house air supply system and thermal stream integration
  • Conducted failure analyses and reliability testing for product qualification
  • Led international deployment efforts, including system implementation in Taiwan facilities
  • Developed and standardized test methodologies across product lines

  ✔ Training
  LabVIEW Basics I & II Courses – (August 2003)

  • Develop complete, stand-alone applications using common design techniques
  • Optimize code reuse, advanced file I/O, data management principles

Skills

Education

Certificates

Volunteer Work

Interests

References