Joseph Abrahams

Seasoned product and technology executive focused on creating shared tools, payment systems, and infrastructure.

Experience


Product & Technology Consultant
July 2021
 — 
Present

Provided product and technology strategy, architecture, and execution for data project initiatives.

  • Designed end-to-end data platform architecture: pipelines from host systems to Snowflake, multi-stage data modeling, and product-facing data APIs.
  • Championed data architecture adoption underway by 3 product teams including the Mariana Tek Insights 2.0 project.
  • Oversaw Xplor's technical due diligence for the acquisition of IPSTUDIO's gamification product.
Founder & CEO
July 2021
 — 
Present

Founded a developer experience and partner management/infrastructure startup.

  • Created developer platform that reduced partner integration time from 6 weeks to 5 days.
  • Saved $1M+ in development costs by creating reusable infrastructure for our customers.
  • Built authentication and identity services for multi-tenant SaaS architecture.
COO, Boutique Wellness
June 2020
 — 
June 2021

Led the consolidation of all North American operations and product teams during the creation of Xplor/TSG.

  • Directly oversaw $45M in ARR across multiple SaaS products in the boutique wellness vertical.
  • Led Stripe payments consolidation initiative, migrating all champion products to single payments solution.
  • Created reusable infrastructure that accelerated client onboarding and reduced OpEx spend.
  • Maintained relationships with top 15 enterprise customers including Barry's Bootcamp, Rumble Fitness, and the Barre Code.
VP Engineering
April 2018
 — 
June 2020

Managed the product engineering organization, creating processes that balanced customer needs with platform scalability.

  • Created all aspects of the project engineering process including the software development lifecycle and hiring/recruitment processes.
  • Launched shared UI framework and Web Integrations 2.0 platform, removing PCI compliance risk and reducing integration time by 60%.
  • Drove API-first architecture enabling third-party integrations and ecosystem growth.
CTO
July 2013
 — 
March 2020

Led technology and product strategy for Washington, DC's fastest growing digital agency.

  • Led 50-person product organization through agile transformation, improving velocity by 2x.
  • Pivoted business model from services to product-led recurring revenue, achieving 3x growth to $13M revenue.
  • Built internal analytics platform adopted by Facebook, VW, Kroger, and other enterprise clients.
  • Positioned company for successful acquisition by WPP to become the product engineering arm of J. Walter Thompson.
Instructor
January 2014
 — 
December 2015

Taught evening web development classes in the inaugural cohort of the General Assembly DC campus.

Principal
February 2011
 — 
December 2013

Co-founded a digital marketing agency that used the new technique of responsive web design to align clients' websites with their brand vision.

Education


Georgia Institute of Technology
January 2017
 — 
December 2018
Master of Science in Computer Science
Georgetown University
August 2007
 — 
May 2009
Post-Baccalaureate in Pre-Medical Studies
Auburn University
August 2001
 — 
May 2006
Bachelor of Engineering in Electrical, Computer, & Wireless Engineering

Certificates


Certificate in Project Management
January 2012
Georgetown University

Volunteer


Technology Advisor
January 2018
 — 
Present
Service Year Alliance

Skills


Product Management:
Technical Product Management, Product-Led Growth & Adoption, API Design & Platform Ecosystems
Platform Architecture:
Platform & Shared Services Architecture, Multi-tenant SaaS Architecture, Authentication & Identity Systems, Internal Tools & Developer Experience
Data & Analytics:
Data Platform & Pipeline Design, Data Architecture, Product Analytics
Payments & Commerce:
Embedded Payments & Billing Systems, Payment Infrastructure, PCI Compliance
Leadership:
Cross-functional Team Leadership, Engineering Organization Management, Strategic Planning & Execution