Experienced in digital and strategic transformation at the departmental level. My career has been built at the intersection between nerdy technology and effective communication—from working as a freelance filmmaker early in my career, to covering tech startup news as a journalist, to running the marketing department for a B2B AI company. Currently looking for better opportunities to leverage my background in data science and business analytics. In my free time, you’ll find me tinkering with home labs, experimenting with web frameworks, or paddling in Marina Putrajaya.

Skills

Management

Advanced
  • Project Management
  • KPI Tracking
  • SOP Development
  • Staff Upskilling
  • CRM Setup & Management
  • Stakeholder Management

B2B Marketing

Advanced
  • Investor & Public Relations
  • Paid & Digital Campaigns
  • Physical Events
  • Email Automation

Web Development

Intermediate
  • Wordpress
  • Hugo
  • AstroJS
  • TailwindCSS
  • HTML
  • CSS
  • JS

Data Science

Intermediate
  • Dashboard Creation
  • Python
  • Tableau
  • SQL
  • Natural Language Processing
  • Statistical Analysis

Content Creation

Master
  • Corporate Writing
  • Filmmaking
  • Video Editing
  • Photography
  • Graphic Design

Work Experience (4)

Dec 2021 - Current
Head of Marketing Department
Innov8tif Solutions Sdn Bhd
 Subang Jaya https://innov8tif.com
Led marketing efforts for the largest eKYC provider in ASEAN, consolidating digital marketing efforts from external agencies to in-house resources, improving brand control, reducing costs, and reinforcing the marketing department’s support role across departments—from business development to human resources, investor relations, and more.
  • Generated 720~ B2B sales-qualified leads and 5,000+ marketing-qualified leads within a low six-figure annual budget.
  • Conducted 30+ marketing campaigns annually, encompassing physical exhibitions, digital initiatives, white paper publications, public relations efforts, and partner events.
  • Oversaw a team of six marketing professionals — ensuring quality output and adherence to business objectives.
Jan 2024 - Current
Certified Mental Health Career Coach
Healthy Gamer LLC
 Austin, Texas https://www.healthygamer.gg/
Part-time remote contractor — Over 500 hours served as behavioural change agents, helping clients to become the best version of themselves through goal setting, habit building, processing ambivalence, and reinforcing personal wellness.
  • Specialising in career coaching, helped over 35 international clients with career transitions, job searches and improved employer relations.
  • Attained an approval rating of 98.72% in 2025, with a low client cancellation rate relative to peers (3.45%).
  • In the process of obtaining National Board Certified Health & Wellness Coach (NBC-HWC) certification — the industry’s gold standard for health and wellness coaching in the United States.
Oct 2019 - Dec 2021
Financial Newspaper Journalist
The Edge Communications Sdn Bhd
 Petaling Jaya https://theedgemalaysia.com/
  • Published 250~ stories covering personal wealth, investments, digital start-ups, cybersecurity, technologies and public policy.
  • Specialised in-depth story coverage, resulting in 4-page cover stories — involving data analytics, qualitative interviews, investigative journalism, data sourcing and more.
  • Interviewed 700+ business leaders and experts, ranging from board directors of public firms and entrepreneurs to fund managers and policy researchers.
Oct 2019 - Dec 2021
Journalist
Armani Media Sdn Bhd
 Petaling Jaya https://issuu.com/propertyinsight
Published 12 magazines as the lead writer, producing 50~ stories on the property & entrepreneurship landscape in Malaysia. Assisted in event organisation and video production as part of publishing work.

Volunteer

3/1/2023  - Current
Closing The Gap Mentor
Tunku Abdul Rahman Foundation
 https://closingthegap.yayasantar.org.my/
Helping high-need, high-potential students develop life goals, obtain scholarships, and secure student placements in higher education.

Education (2)

2021 - 2023
Master
 Data Science Business Analytics
De Montfort University
Grade: 3.77
2016 - 2018
Bachelor
 Communications in Broadcasting
Tunku Abdul Rahman University College
Grade: 3.23

Awards

2021
Axiata Young CEO Development Programme
Axiata Foundation
Winner of the Final Business Challenge — collaborating with a local state department to develop a rural development programme involving local entrepreneurship.

Certificates

2023-10
SAS Joint Certificate in Data Science and Business Analytics
SAS Institute Inc
 https://www.credly.com/badges/957aae41-0786-492f-89e0-34a84066adb4
2024-03
HGI Core Certification
HG Institute Inc
 https://www.credential.net/fe10b1b4-27d0-4f24-b4b3-da65aa51a2e7
2023-07
Notion Essentials Badge
Notion Inc
 https://www.credly.com/badges/8c15ba11-2df0-4820-983e-e2daecaf7025/
2020-07
Data Journalism
Thomson Reuters Foundation
 http://shlink.cothink.ing/4cBxK

Languages

English

Native speaker

Mandarin

Fluent

Bahasa Melayu

Fluent

Interests

Fitness

  • Crossfit
  • Dragon Boat Paddling

IT & Homelabs

  • Debian Linux
  • Docker Management
  • Reverse Proxy
  • Cloud Networking
  • Self-hosting Open Source Software