About

Work Experience

• Founder & General Manager, OJAS – Consumer Brand

  Oct, 2020 - Sep, 20254 years 11 months

  Founded and launched a successful Direct-to-Consumer (DTC) brand, building a purposeful company from 0-to-1.

  • Grew the customer base by +800% in the first two years.

  • Developed and managed a diverse service portfolio of +10 offerings, including online programs, group courses, international retreats.

  • Held full P&L accountability, achieving profitability within 9 months by optimizing marketing spend and pricing strategy.

  • Built and managed all go-to-market functions, including brand strategy, digital marketing, community building, B2B partnerships.

• Commercial Merchandise Manager, China, H&M

  Aug, 2019 - Sep, 20201 year 2 months

  Led the commercial Go-to-Market (GTM) strategy for strategic market expansion in China, holding P&L accountability for multi-million euro merchandising performance.

  • Built and led a high-performing local team of 7 specialists, professionalizing the market operation.

  • Steered the business through data-driven analysis of key KPIs, including sales, margin and sell-through, to drive market performance.

  • Acted as the key commercial leader and primary interface for all cross-functional partners and regional leadership, exceeding initial sales targets.

• Global Merchandise Manager, Ladies, H&M

  Oct, 2017 - Jul, 20191 year 10 months

  Led global commercial and portfolio strategy for a €7 billion division across 50 markets in EMEA, North America, and Asia-Pacific.

  • Managed the full product lifecycle for over 30,000 SKUs per season, from upstream innovation and pricing architecture to downstream in-market performance.

  • Collaborated with design, marketing, and supply chain leaders to ensure the delivery of a cohesive and profitable global assortment.

  • Presented quarterly strategic plans and performance reviews to C-level executive leadership.

• Merchandise Manager, Children Germany, H&M

  Aug, 2013 - Sep, 20174 years 2 months

  Owned the full P&L for the German market's largest category, with an annual revenue of over €600 Mio.

  • Consistently drove profitable growth, achieving an average of 5% year-over-year net sales increase.

  • Developed and executed the annual commercial plan, including assortment strategy, campaign planning, and inventory management.

  • Analyzed market and competitor KPIs to identify opportunities, leading to the successful launch of 5 new product concepts.

  • Mentored and developed a team of junior merchandisers and planners.

• Area Controller & Commercial Roles, H&M

  Jan, 2008 - Dec, 20114 years

  Progressed through key commercial roles including Area Controller, developing a strong foundation in financial management and profitability analysis.

  • Held full P&L and budget ownership for 28 stores totaling €85 Mio in annual revenue.

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Education

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