Mikko Vaitti, Web analytics & digital marketing technology specialist
| +358415257947 | Turku, Varsinais-Suomi, FI
SUMMARY
Mikko is an analytics and technical marketing pro with 10+ years of experience in analytics solutions, MarTech and web development. Equipped with enthusiasm to solve technical problems and an eye for detail, he thrives delivering pedantically finished web analytics implementations that improve visibility to business while reducing complexity in implementation. Mikko has history in web development from the 90s, took a detour with international business studies and digital marketing product management, and has since gained experience as an analytics and MarTech consultant.
EDUCATION
Turku School of Economics 2010-09-01 — 2049-12-31
Masters degree studies - Economics
Aalto University School of Business 2005-09-01 — 2008-12-31
Bachelors Degree - International Business
SKILLS
Web Analytics (Advanced): Google Analytics, Piwik Pro, Looker Studio, Tag Management
Programming (Intermediate): HTML, CSS, JavaScript
MarTech (Advanced): Tracking pixels, Consent management, Google Marketing Platform, SEM, Social media ad platforms
Database/cloud systems (Intermediate): SQL, Google Cloud, BigQuery
EXPERIENCE
Custom Dimensions Consulting Oy | Self-employed web analytics developer & marketing technology consultant by day, climbing instructor at night 2023-08-01 — Present
https://mikkovai.com

Continuing work as a freelance web analytics consultant/developer, but through a private limited company instead of the previous sole prorietorship.

8-bit-sheep | Freelamber 2023-04-01 — Present
https://www.8-bit-sheep.com/

Freelance web analytics developer and marketing technology consultant for various clients and projects.

Tmi Mikko Vaitti | Web analytics & marketing technology consultant, climbing instructor 2020-05-01 — 2023-07-31
https://mikkovai.com

Web analytics consultation and development. Planning, implementing and fixing web analytics systems. Sometimes also teaching people how to get up and down rock and ice walls safely.

Parcero Marketing Partners Oy | Senior Digital Marketing Planner 2018-10-01 — 2021-02-28
https://www.parcero.fi

Web & marketing analytics, digital marketing planning and execution, and combining data-driven digital marketing with creative processes.

Nordic Morning Finland Oy | Senior Consultant | Programmatic Marketing 2015-06-30 — 2018-09-30
https://www.nordicmorning.com/

Previously Klikkicom Oy. Digital marketing consultation for some of the largest online advertisers of Finland. Concentrated on web analytics and tactical, data-driven search and social media marketing, but also got experience in more medium-funnel display advertising optimisation.

Fonecta Media Oy | Product Manager 2014-01-01 — 2014-11-30
https://www.fonecta.fi/

Management and productisation of search engine marketing (SEM) services, including product and pricing design and production & process development. Also contributed to marketing strategy, worked with customer segmentation for sales and was responsible for technology subcontractor management and relations with Google.

Fonecta Media Oy | Team Leader, Online Advertising 2012-09-01 — 2013-12-31
https://www.fonecta.fi/

Search engine marketing, Social media marketing, Process development, Online marketing research, Team & project management.

Fonecta Media Oy | SEM & SOME Specialist 2010-11-01 — 2012-08-31
https://www.fonecta.fi/

Search and Social media marketing design, production and optimisation. Advertising research, process development and training to peers.

Tmi Mikko Vaitti | Web analytics & digital marketing consultant, climbing instructor 2006-09-01 — 2015-04-30

Part-time design and production of digital marketing solutions for small and medium sized enterprises. I worked with web and graphic design, web analytics and website conversion rate optimisation, and also with tactical digital marketing such as search and social media marketing.

PROJECTS
jammi.net
https://jammi.net

Upkeep of a 20-year old climbing topo site of Kustavi climbing crags. The site code is so historical that updating it requires extreme care.

LANGUAGES
Finnish (Native Speaker) , English (Full Professional) , Spanish (Limited Working) , Swedish (Elementary)