Mikko is an analytics and technical marketing pro with 10+ years of experience in analytics solutions, MarTech and web development. Equipped with enthusiasm to solve technical problems and an eye for detail, he thrives delivering pedantically finished web analytics implementations that improve visibility to business while reducing complexity in implementation. Mikko has history in web development from the 90s, took a detour with international business studies and digital marketing product management, and has since gained experience as an analytics and MarTech consultant.
Experience
Web analytics developer
Continuing work as a freelance web analytics consultant/developer, but through my own private limited company instead of the previous sole prorietorship.
Freelamber
Freelance web analytics developer and marketing technology consultant for various clients and projects.
Web analytics & marketing technology consultant, climbing instructor
Web analytics consultation and development. Planning, implementing and fixing web analytics systems. Sometimes also teaching people how to get up and down rock and ice walls safely.
Senior Digital Marketing Planner
Web & marketing analytics, digital marketing planning and execution, and combining data-driven digital marketing with creative processes.
Senior Consultant | Programmatic Marketing
Previously Klikkicom Oy. Digital marketing consultation for some of the largest online advertisers of Finland. Concentrated on web analytics and tactical, data-driven search and social media marketing, but also got experience in more medium-funnel display advertising optimisation.
Product Manager
Management and productisation of search engine marketing (SEM) services, including product and pricing design and production & process development. Also contributed to marketing strategy, worked with customer segmentation for sales and was responsible for technology subcontractor management and relations with Google.
Team Leader, Online Advertising
Search engine marketing, Social media marketing, Process development, Online marketing research, Team & project management.
SEM & SOME Specialist
Search and Social media marketing design, production and optimisation. Advertising research, process development and training to peers.
Web developer, digital marketing specialist
Part-time design and production of digital marketing solutions for small and medium sized enterprises. I worked with web and graphic design, web analytics and website conversion rate optimisation, and also with tactical digital marketing such as search and social media marketing.
Projects
jammi.net
Upkeep of a 20-year old climbing topo site of Kustavi climbing crags. The site code is so historical that updating it requires extreme care.