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Mark Virag

Mark Virag

Senior Technology Leader

Dallas, Texas
(954) 854-3852
English, French

Background


About

About

Strong record as both entrepreneur and executive. Introduced novel technology at three successful startups, plus technology leadership in automotive F&I software. Foundational work in online credit, electronic contracting, and digital retail. Experience building API-based businesses. Certified in data engineering, statistics, and artificial intelligence.

Work Experience

Work Experience

  • Chief Technology OfficerPermaPlate

    Jan, 2024 - Present

    PermaPlate is a trusted provider of aftermarket vehicle protection (F&I) products, offered by hundreds of dealers in the U.S. and Canada.

  • Chief Technology OfficerRumbleOn

    Jun, 2022 - Oct, 20231 year 4 months

    Responsible for all information technology at this $1.6 billion-dollar powersports retailer, including applications development, data services, cybersecurity, and cloud infrastructure for omnichannel and our 60-store retail chain.

    • Launched e-commerce website, implemented new inventory system using Document DB.

    • Cut cloud spend by implementing serverless Redshift and consolidating EC2 servers.

    • Modernized the department with staffing model, steering committee, roadmaps, and budget.

    • Reorganized development into agile teams with product management and scrum training.

  • VP, eCommerceSafe-Guard Products

    Dec, 2016 - Mar, 20203 years 3 months

    • Created new e-commerce function, including API support and vendor liaison for digital retail.

    • Established relationships with ten dealer point-of-sale and five online retail system vendors.

    • Pioneered new Direct to Consumer (D2C) marketing function.

    • Drafted D2C business plan, set marketing and technical direction, developed organization.

    • Implemented Safe-Guard's first use of dedicated Product Managers for UX and API.

    • First-year results from menu training alone produced $18.5 million incremental revenue.

  • Founder and CEOVirag Consulting

    Dec, 2003 - Dec, 201613 years

    High-value engagements in automotive F&I software. Route One, GMAC, Open Dealer Exchange, LoJack, JD Power, Safe-Guard, U.S. Equity Advantage, Palm Beach Auto Club, Cox Automotive.

    • Software design and contract administration for Route One credit system.

    • Lifecycle API design for GMAC Insurance.

    • DMS interface research and development for Superior Integrated Solutions.

    • Technical design and API development for F&I Express.

  • Founder and MDProvider Exchange Network

    Nov, 2009 - Feb, 20122 years 3 months

    Created PEN as new unit of CDK-Reynolds joint venture. Wrote the business plan and negotiated our initial $1.75 million JV funding.

    • Managed every aspect of the business including sales, operations, and product development.

    • Added the first four delivery partners and 22 administrators.

    • Company today has 200 administrators and bills over $1 million monthly.

    • Worked with law firm to patent the core technology.

  • Founder and CTO, MenuVantage

    May, 2004 - Jun, 20095 years 1 month

    Founded MenuVantage, a web-based platform for selling vehicle service contracts. Exited after six years, selling the company for $20 million. At the time of its sale in 2009, MenuVantage was in use at more than 2,500 dealerships.

    • Prepared business plan, market analysis, and obtained venture capital.

    • Wrote the initial system specification and directed all product development.

  • VP, Information TechnologyAutoNation Financial Services

    Jan, 1999 - Nov, 20034 years 10 months

    Launched captive finance unit of this $20 billion automotive retailer

    • Designed implementation programs for each new department of the finance company.

    • Developed e-commerce software for electronic direct and indirect lending.

    • Led consortium of seven leading finance sources in developing an open standard for online credit.

    • Implementation of best practices increased F&I gross profit by 50%.

  • VP, Information TechnologyBMW Financial Services

    Jan, 1992 - Oct, 19997 years 9 months

    Launched new unit of BMW-AG, with assets over $8 billion

    • Directed all technology initiatives in North and South America.

    • Managed staff of 60 professionals in five cities, with a $19 million budget and consistently the most cost-efficient operation in the Finanzabteilung.

    • Formulated global technology strategy with headquarters staff in Munich.

    • Invented the first web-based automotive credit system, InfoBahn, serving 350 BMW dealers and 100 Land Rover dealers.

Projects Experience

Projects Experience

  • Binary Classification

    Nov, 2023 - Dec, 20231 month

    Threshold selection tool for binary classification models

    • C#

  • Generative AI

    Jan, 2025 - Jan, 20251 day

    Demonstrates ability to generate scripts, voices, and avatars

    • Eleven Labs, Heygen

  • Retrieval Augmented Generation

    Sep, 2024 - Dec, 20243 months

    Create and search vector database

    • LangChain, Chroma, Python

  • AI-Based Risk Rating

    Mar, 2020 - Mar, 20211 year

    Quantitative AI modeling for insurance risk

    • Python, Scikit, Tensorflow

Skills

Skills

  • Product Management

    BMW InfoBahn

    Credit Express

    MenuVantage

  • Agile Development

    Various

  • API-Based Business

    Provider Exchange Network

    Safe-Guard

    GM Financial

    F&I Express

  • Artificial Intelligence

    Neural Networks

    Generative AI

    RAG

  • Information Security

    Security Stack

    SOX Audit

Education

Education

  • , Master of Business Administration, University of Michigan Ross School of Business

    Sep, 1985 - May, 1987

    Concentration in Information Systems with emphasis on financial applications.

  • Linguistics, Bachelor of Arts, University of Michigan

    Sep, 1978 - May, 1982

    Regents-Alumni scholarship.

    Honors calculus.

    Double major.

Certificates

Certificates

  • Statistical Learning with Python, Stanford Online

    Issued on: Jun 01, 2024

  • Professional Data Engineer , Google Cloud Certified

    Issued on: Jun 01, 2021

  • Neural Networks for Deep Learning, Coursera

    Issued on: May 01, 2020

  • Options Trading Certification, Chicago Board Options Exchange

    Issued on: May 01, 2013

  • Reengineering Financial Services, Hammer & Co.

    Issued on: Sep 01, 1996

  • SQL Server System Administrator, Microsoft University

    Issued on: Sep 01, 1995

Publications

Publications

  • Electronic Contracting , F&I Magazine

    Published on: Sep 01, 2011

    A paper detailing the development and impact of electronic contracting.