Product, Future
Sep, 2024 - Nov, 20251 year 2 months
Led the product team to find product/market fit for a consumer fintech product that delivers rewards to members for making sustainable choices.
Robinson Greig
Product Designer & Creative Technologist
New York, NY, US
Background
About
About
Multidisciplinary product designer and creative technologist based in New York. I work with founding teams to define, design, and build solutions at the intersections of health, community, and sustainability. I've worn a lot of hats at early-stage startups — leading product teams, hacking together prototypes, guiding design direction, defining product strategy, and building products of my own along the way.
Work Experience
Work Experience
Independent Product Consultant, Off-Trail Studio
May, 2020 - Present
Independent design and technology practice working with early-stage startups. Engagements span product strategy, UX design, prototyping, design systems, and front-end development.
General Manager, Greig Farm
Apr, 2020 - Jul, 20222 years 3 months
Managed the family farm through the pandemic. Navigated a rapidly changing environment to keep the business open and brought the 80-year-old business into the digital era.
Sr. Group Product Manager, ezCater
Jun, 2020 - Mar, 20219 months
Led product for key areas of the corporate catering marketplace.
UX Designer, Catalant
Apr, 2016 - Aug, 20171 year 4 months
Joined as one of the company's first product designers shortly after a Series C raise. Led the redesign of Catalant's consulting marketplace hiring workspace to support enterprise Fortune 500 clients.
Established design culture and processes as part of the founding design team
Conducted user research with enterprise clients and internal stakeholders to inform a complete platform redesign
Designed a flexible hiring workspace that replaced a rigid prescriptive process, enabling enterprise clients to define their own hiring workflows
Prototyped and shipped designs across desktop and mobile
Head of Product and Growth, Ten Percent Happier (formerly Change Collective)
Mar, 2014 - Jan, 20161 year 10 months
Early employee at a personal growth course platform, joining shortly after seed funding. Grew from operations into a product role, working closely with engineering to rapidly design and ship product experiments.
Launched the company's first mobile app and produced a dozen courses
Navigated multiple pivots to reach product-market fit
Redesigned free-trial course experience, leading to a 110% increase in conversion from free trial to paid
Worked closely with engineering on rapid design and UX experiments
Projects Experience
Projects Experience
Jan, 2024 - Present
An AI-powered home assistant that helps homeowners track maintenance schedules, troubleshoot repairs, and manage contractors.
Jan, 2025 - Present
A retro-inspired audio time capsule app that lets users record voice messages to be delivered to their future selves or loved ones.
Laneform
Jan, 2023 - Present
AI-powered urban planning public engagement platform that enables communities to visually contribute to street and park redesign projects.
Jan, 2023 - Present
A peer-to-peer car sharing platform designed for small, trusted communities like neighborhoods and apartment buildings.
Jan, 2025 - Present
A network of public hiking trails built on the perimeter of active farmland at Greig Farm, connecting the local community to the landscape.
Project 501
Jan, 2017 - Present
A skill-based volunteer marketplace that matches nonprofit organizations with skilled volunteers for project-based engagements.
Ferris
Jan, 2016 - Present
A conversational chatbot that helped over 5,000 users discover local events and things to do in their city via SMS and messaging apps.
Jan, 2025 - Present
A discovery platform that helps parents find age-appropriate toys, activities, and events tailored to their children's unique interests.
Jan, 2025 - Present
A mobile app that uses computer vision to scan your bookshelf and recommend your next read based on your taste and reading history.
Jan, 2025 - Present
A 25-day creative coding challenge using AI tools, designed to introduce developers to modern AI-assisted workflows through daily exercises.
Skills
Skills
- Product Design
UX Design
UI Design
Interaction Design
Information Architecture
Usability Research
Prototyping
Figma
- Product Management
Product Strategy
Roadmapping
User Research
A/B Testing
Agile
- Front-End Development
TypeScript
React
Next.js
Tailwind CSS
HTML
CSS
- Design Systems
Component Libraries
Tokens
Documentation
Figma
Storybook
Interests
Interests
Outdoors
HikingCyclingSkiingBackpackingSustainability
Regenerative AgricultureUrban PlanningSustainable Communities
References
References
- Jennifer Lovequist, VP of Product Management at CIBO
I've had the pleasure of working with Rob for the last two years and I can't recommend him enough. He is incredibly easy to work with — collaborative, communicative, and always open to feedback. His designs are thoughtful and comprehensive with a clear attention to detail that made all the difference when handing off to our engineering team for build. On top of that, he delivered designs quickly without ever compromising quality. His experience in product management allows him to understand the complexities of delivering new software and account for those complexities in his designs.
- Jeremy Finch, Founder at Angle and Distance
You won't find Rob neatly slotted into one box. He's not just a designer, a PM, or a builder. He's a Swiss Army knife of product creation: part front-end designer who speaks business, part MBA who designs, part tinkerer who just makes and fixes useful and delightful things. He's honest, direct, funny, creative and able to figure most things out via time, self-teaching, and effort.