Sawyer Keith Waugh
Philadelphia, PA
skw@skwanalytics.com

Experience


Principal Consultant
Present
 — 
Present
SKW Analytics LLC

See 'Projects' below for consulting highlights.

    Cofounder
    December 2021
     — 
    April 2024
    justifi.io

    justifi.io is a confidential real estate marketplace for unlisted properties.

    • Built a real estate marketplace to anonymously connect buyers and sellers of unlisted properties
    • Developed a data pipeline to ingest, clean and collate dozens of public and proprietary data sources, including MLS listings, property deeds, and other State, County and Local public records
    • Oversaw implementation of custom admin portal, and its integration with 3rd-party sales, marketing and finance products
    Analytics Lead
    November 2015
     — 
    May 2018
    Luxury Brand Partners

    Luxury Brand Partners is a boutique PE firm focused on luxury haircare and beauty brands.

    • Architected a data warehouse and data pipeline to consolidate sales and operations data from portfolio brands, and deliver real-time insights to executives and investors
    • Developed a real-time dashboard to monitor sales, marketing and finance KPIs
    • Built a predictive model to forecast sales and inventory levels for 10+ brands and 5000+ SKUs
    • Identified B2B customers diluting brand value by violating resale policies, and implemented a program to enforce pricing and distribution agreements
    • Evaluated and reported on upstart 'salon-tech' companies, leading to one acquisition and one investment
    • Conducted due diligence on hair & beauty influencers, and developed a pricing model for 'influencer value' that ultimately determined valuation in two rounds of fundraising
    Software Engineer
    November 2014
     — 
    July 2015
    MedTrak Inc.

    MedTrak is a healthcare technology company building CareSense, an application that improves patient engagement, compliance and outcomes.

      Projects


      Rubin+Morr Real Estate
      August 2018
       — 
      December 2021

      Rubin+Morr is a real estate agency specializing in South Florida luxury homes and condos.

      • Developed a custom CRM to manage leads, listings and transactions
      • Integrated with MLS and other public and proprietary data sources to provide real-time market insights to agents
      • Implemented a custom marketing automation platform to manage email, SMS and social media campaigns
      • Developed a real-time dashboard to monitor agent performance and KPIs
      • Built a data pipeline to collect, clean and report on sales, marketing and finance data
      Chef'd
      August 2017
       — 
      July 2018

      Chef'd was a meal kit delivery startup.

      • Built a data pipeline and reporting system using NetSuite, Shopify, Fivetran, BigQuery, and Tableau
      • Integrated data sources to provide visibility into sales, inventory, and financial metrics
      • Developed dashboards and reports in Tableau to deliver insights to stakeholders
      IN COMMON BEAUTY
      May 2018
       — 
      December 2019

      INCOMMON is a luxury haircare brand disrupting the traditional salon distribution model.

      • Oversaw launch and expansion as Interim CTO
      • Developed and launched two Shopify Pro stores (DTC, B2B) integrated with Netsuite ERP
      • Integrated Sales, Marketing, E-commerce, Finance and Ops systems for real-time visibility across the organization
      • Implemented a rewards program for B2B customers
      • Implemented revenue-sharing and affiliate-marketing programs
      • Contracted and collaborated with two 3PLs (East, West) to manage inventory and fulfillment for 75+ SKUs
      • Built a portal to automate verification of cosmetology licenses across 50 US states using Django and Selenium
      • Launched a Learning Management System (LMS) for educating B2B partners on product usage
      Chromatic Network
      January 2017
       — 
      January 2021

      A social network and iOS application designed to showcase and implement the patented adaptive ranking algorithm (US10529067B1).

      • Developed a dynamic ranking system applying the patented algorithm across diverse content types.
      • Oversaw development of a Swift-based iOS interface enabling real-time interaction and ranking of user-generated content.
      • Successfully launched and tested the algorithm in a live social network environment.
      macrowave.io
      December 2014
       — 
      November 2015

      Developed an iPhone accessory and iOS app to determine the caloric content of foods using machine learning and computer vision

      • Trained and deployed a custom random forest classifier to identify foods, accessible via an API built with Django Rest Framework
      • Developed a method for generating 3D models by scanning objects with a collimated laser, constructing a point cloud to infer volume from a series of captured images
      • Built an iOS app in Swift that interfaced with the accessory housing an infrared laser via Lightning port

      Education


      University of Pennsylvania
      September 2010
       — 
      August 2014
      Bachelor of Engineering in Computer Science, Minor in Engineering Entrepreneurship

        Publications


        US Patent US10529067B1 - Privileged Ranking Method
        Present
         — 
        Present

        Issued April 30, 2019. Method and graphic user interface for interactively displaying digital media objects across multiple computing devices. [Patent Link](https://patents.google.com/patent/US10529067B1/)

        Leonardo da Vinci: Pilot of Science
        June 2011
        3808: A Journal of Critical Writing, Volume 6

        Awards


        Sigma Chi Gilmore Scholarship
        November 2012
        Sigma Chi Fraternity
        Men's Ivy Rugby All-League Honorable Mention
        December 2011
        Ivy Rugby Conference

        Skills


        Languages:
        Python, SQL, JavaScript, Typescript
        Frameworks:
        dbt, pandas/numpy/scipy, FastAPI, Flask, Deno, OpenAPI, NextJS
        Data:
        Snowflake, BigQuery, Redshift, Clickhouse, Postgres, Fivetran, Singer.io, Airbyte, windmill.dev
        Platforms:
        Supabase, AWS, GCP, DigitalOcean, Railway, WeWeb, Squarespace, Webflow, Segment, Google Analytics, Shopify, Stripe, Twilio
        Ecommerce:
        Salesforce, Netsuite, Shopify, Stripe, Twilio, Magento, Klaviyo, Mailchimp, Customer.io, Postmark, Sendgrid, Resend, Facebook/Instagram/WhatsApp Ads, Kustomer