Sawyer Keith Waugh
Experience
Principal Consultant
Present
— Present
SKW Analytics LLC
See 'Projects' below for consulting highlights.
Cofounder
December 2021
— April 2024
justifi.io
justifi.io is a confidential real estate marketplace for unlisted properties.
- Built a real estate marketplace to anonymously connect buyers and sellers of unlisted properties
- Developed a data pipeline to ingest, clean and collate dozens of public and proprietary data sources, including MLS listings, property deeds, and other State, County and Local public records
- Oversaw implementation of custom admin portal, and its integration with 3rd-party sales, marketing and finance products
Analytics Lead
November 2015
— May 2018
Luxury Brand Partners
Luxury Brand Partners is a boutique PE firm focused on luxury haircare and beauty brands.
- Architected a data warehouse and data pipeline to consolidate sales and operations data from portfolio brands, and deliver real-time insights to executives and investors
- Developed a real-time dashboard to monitor sales, marketing and finance KPIs
- Built a predictive model to forecast sales and inventory levels for 10+ brands and 5000+ SKUs
- Identified B2B customers diluting brand value by violating resale policies, and implemented a program to enforce pricing and distribution agreements
- Evaluated and reported on upstart 'salon-tech' companies, leading to one acquisition and one investment
- Conducted due diligence on hair & beauty influencers, and developed a pricing model for 'influencer value' that ultimately determined valuation in two rounds of fundraising
Software Engineer
November 2014
— July 2015
MedTrak Inc.
MedTrak is a healthcare technology company building CareSense, an application that improves patient engagement, compliance and outcomes.
Projects
Rubin+Morr Real Estate
August 2018
— December 2021
Rubin+Morr is a real estate agency specializing in South Florida luxury homes and condos.
- Developed a custom CRM to manage leads, listings and transactions
- Integrated with MLS and other public and proprietary data sources to provide real-time market insights to agents
- Implemented a custom marketing automation platform to manage email, SMS and social media campaigns
- Developed a real-time dashboard to monitor agent performance and KPIs
- Built a data pipeline to collect, clean and report on sales, marketing and finance data
Chef'd
August 2017
— July 2018
Chef'd was a meal kit delivery startup.
- Built a data pipeline and reporting system using NetSuite, Shopify, Fivetran, BigQuery, and Tableau
- Integrated data sources to provide visibility into sales, inventory, and financial metrics
- Developed dashboards and reports in Tableau to deliver insights to stakeholders
IN COMMON BEAUTY
May 2018
— December 2019
INCOMMON is a luxury haircare brand disrupting the traditional salon distribution model.
- Oversaw launch and expansion as Interim CTO
- Developed and launched two Shopify Pro stores (DTC, B2B) integrated with Netsuite ERP
- Integrated Sales, Marketing, E-commerce, Finance and Ops systems for real-time visibility across the organization
- Implemented a rewards program for B2B customers
- Implemented revenue-sharing and affiliate-marketing programs
- Contracted and collaborated with two 3PLs (East, West) to manage inventory and fulfillment for 75+ SKUs
- Built a portal to automate verification of cosmetology licenses across 50 US states using Django and Selenium
- Launched a Learning Management System (LMS) for educating B2B partners on product usage
Chromatic Network
January 2017
— January 2021
A social network and iOS application designed to showcase and implement the patented adaptive ranking algorithm (US10529067B1).
- Developed a dynamic ranking system applying the patented algorithm across diverse content types.
- Oversaw development of a Swift-based iOS interface enabling real-time interaction and ranking of user-generated content.
- Successfully launched and tested the algorithm in a live social network environment.
macrowave.io
December 2014
— November 2015
Developed an iPhone accessory and iOS app to determine the caloric content of foods using machine learning and computer vision
- Trained and deployed a custom random forest classifier to identify foods, accessible via an API built with Django Rest Framework
- Developed a method for generating 3D models by scanning objects with a collimated laser, constructing a point cloud to infer volume from a series of captured images
- Built an iOS app in Swift that interfaced with the accessory housing an infrared laser via Lightning port
Education
University of Pennsylvania
September 2010
— August 2014
Bachelor of Engineering in Computer Science, Minor in Engineering Entrepreneurship
Publications
US Patent US10529067B1 - Privileged Ranking Method
Present
— Present
Issued April 30, 2019. Method and graphic user interface for interactively displaying digital media objects across multiple computing devices. Patent Link
Leonardo da Vinci: Pilot of Science
June 2011
3808: A Journal of Critical Writing, Volume 6
Awards
Sigma Chi Gilmore Scholarship
November 2012
Sigma Chi Fraternity
Men's Ivy Rugby All-League Honorable Mention
December 2011
Ivy Rugby Conference
Skills
Languages:
Python, SQL, JavaScript, Typescript
Frameworks:
dbt, pandas/numpy/scipy, FastAPI, Flask, Deno, OpenAPI, NextJS
Data:
Snowflake, BigQuery, Redshift, Clickhouse, Postgres, Fivetran, Singer.io, Airbyte, windmill.dev
Platforms:
Supabase, AWS, GCP, DigitalOcean, Railway, WeWeb, Squarespace, Webflow, Segment, Google Analytics, Shopify, Stripe, Twilio
Ecommerce:
Salesforce, Netsuite, Shopify, Stripe, Twilio, Magento, Klaviyo, Mailchimp, Customer.io, Postmark, Sendgrid, Resend, Facebook/Instagram/WhatsApp Ads, Kustomer