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Troy Williams

Troy Williams

Ecommerce Account Manager

Cumming, Georgia, US
English

Background


About

About

Dedicated problem solver with 3+ years experience in the ecommerce space. Experienced in advertising initiatives with key focuses on SEO, PPC, and KPI metrics. Specializes in understand vendor portals and how they function as well as learning and understanding API's such as salsify. I thrive off of solving problems, finding ways to become more efficient in processes, data analysis, and learning new skills to make me better at what I do.

Work Experience

Work Experience

  • Ecommerce Account Manager

    Jul, 2020 - Present

    Manage key accounts such as Home depot, Walmart, Amazon Seller Central, and Amazon Vendor Central. Troubleshoot issues in Salsify in order to properly manage data and its contents. Develop analysis reports to identify trends, forecasting, and account health. Learn new skills as needed in order to excel in marketplaces.

    • Working closely Home Depot, Walmart, and Amazon

    • Spotting trends in the market landscape to determine gaps in assortment

    • Analyzing market strengths, weaknesses, opportunities, and threats

    • Product inventory forecasting

    • Online product life cycle management

    • Coordinating new product uploads with the Data team

    • Validating new product build, inventory feed, and correct pricing

    • Other activities and duties as needed

    • Maintaining account relationships

    • Communicating with buyers and ecommerce sales representatives

    • Managing online advertising and promotional participation

    • Sales reporting

    • Responding to partner product reviews

    • Planning and executing promotional events

  • Ecommerce Account Manager

    Jun, 2019 - Jul, 20201 year

    Managed key accounts such as Home depot, Home depot Canada, Walmart, Amazon, Tractor Supply, Ace hardware, and Swanhose.com. My responsibilities initially were to clean up the product listings and optimize them so that they were consistent across the accounts. As I progressed in my position anything related to ecommerce was my responsibility. This includes customer service, making sure shipments were being picked up, optimizing sales by participating in promotions, and Partaking in PPC campaigns. Overall my goal was to grow these accounts which I did in my time there.

    • Working closely Home Depot, Lowes, Walmart, Tractor Supply, Ace, and Amazon to help grow online accounts

    • Running PPC campaigns to get better Google real estate and grow sales

    • Managing Bazaar voice review campaigns to grow star ratings

    • Managed swanhose.com redevelopment project with multiple teams

    • Working to increase SEO optimization via social media and articles

    • Establishing new E-commerce accounts to grow book of business

    • Sending out reports to optimize sales data and determine routes to grow

    • Data analysis to determine top selling items across multiple retail channels

    • Handling multiple projects at once and seamlessly keeping all tasks on schedule

    • Providing exceptional customer service, communicating clearly and being well organized

    • Lead point of contact for any and all matters specific to Ecommerce accounts

    • Identifying new business opportunities based on knowledge of clients, markets, products and services

    • Updating content on websites, completing data entry tasks, analyzing sales/metrics data from Ecommerce accounts and finding industry trends to help evolve business strategy

    • Managing multiple projects simultaneously with close attention to detail while consistently meeting deadlines

  • Ecommerce Project Coordinator

    Nov, 2017 - Apr, 20191 year 5 months

    My main responsibilities were to learn a new API software called Zentail and utilize its functions. I would do brand research to determine which new brands to add to our catalog, I would optimize amazon listings to increase sales, and I would often times work in excel to make bulk edits to our listings and pricing. Overall my goal was to implement and execute new projects for the company to make things run more efficiently and smoothly.

    • Utilize Ecommerce business platforms such as BigCommerce, Ship Station, and Zentail to help operate a successful pet supply business.

    • Perform data entry and mass uploads/edits of products and descriptions online using HTML, Excel and Zentail.

    • Manage & implement projects daily within Excel using VLOOKUP, Pivot Tables, and Power Pivot

    • Meet weekly with company President to track project schedules and updates and discuss upcoming projects.

    • Responsible for product management and procurement:

    • Research brands and analyze sales data to help determine product sales performance.

    • Regular communication with suppliers to foster and develop professional relationships and ensure product is shipped on time.

    • Utilize BigCommerce to analyze sales trends and determine product procurement.

    • Answer customer emails and phone calls in a professional and courteous manner daily.

  • Account Specialist

    Apr, 2016 - Apr, 20182 years

    During my time at Fastenal I was part time for a portion of time and was later promoted to full time. During my part time role there my responsibilities were to ensure out customers needs were being met by fulfilling orders. Once I was promoted to full time my responsibilities were to ensure the growth of the major account I was in charge of.

    • Met sales goals and maintained customer relationships via cold calls and in-person client meetings

    • Performed general warehouse operations such as picking and packing supplies, cycle counts, receiving, etc.

    • Utilized Excel (Power Pivot, VLOOKUP, Pivot Tables) to create packing slips for clients.

Education

Education

  • Business Management, Bachelor of Business Administration, Georgia Gwinnett College

    May, 2014 - May, 2018