Eric Turner

In this role, I lead the marketing operations team for the Education and Non-Profit divisions. I'm responsible for managing reporting and analytics to support data-driven decision-making for marketing and SDRs. Additionally, I oversee the administration, configuration, and optimization of the ABM platform 6sense. Collaboration with stakeholders to identify practical scenarios for technology use, resolving technical issues within the martech stack, and managing the platform roadmap to align with divisional goals are also key responsibilities. Furthermore, I create documentation and training resources to educate teams on strategies and best practices going forward

At Front Row Sales and Marketing, I was responsible for crafting and nurturing comprehensive email strategies for over 20 clients. I worked with various marketing tools like Marketo, HubSpot, and Salesforce Marketing Cloud to develop and maintain these strategies. Additionally, I took charge of overseeing reporting and analytics for each client, ensuring that they could make informed decisions within their specific marketing tech stack. Moreover, I played a pivotal role in constructing and managing Google PPC Ads for all clients, placing a keen emphasis on boosting conversion rates and maximizing ROI.