About

Work Experience

• Product Designer, AegisAlpha SA

  Mar, 2020 - Feb, 20265 years 11 months

  Sole Product Designer at an early-stage B2C SaaS startup, owning product design end-to-end — from discovery and user research to shipped, scalable UI. Worked in a fast-paced agile, Kanban-driven environment with founder, marketing, and engineering to validate product-market fit, meet business objectives and OKRs, and drive growth. Integrated AI-powered tools into design workflow to accelerate prototyping and research synthesis.

  • Led product design through 3 pivots (fintech for family offices → research tooling → productivity tool) using qualitative interviews with stakeholders to steer the team away from non-viable segments.

  • Created app flows, wireframes, and multi-fidelity prototypes with detailed interaction specs and interaction patterns — aligning cross-functional teams and reducing implementation ambiguity for engineering.

  • Drove 14–20% traffic-to-waitlist conversion across 3 marketing website iterations via structured A/B tests on copy, layout, and CTA — tracked performance via Google Analytics and CR/CTR metrics, exceeding typical SaaS benchmarks and demonstrating clear ROI.

  • Grew a 2,000+ user waitlist through iterative, data-driven acquisition funnel design (landing → waitlist → Typeform → CRM-tracked qualification), enabling the team to validate demand and prioritise scalable growth.

  • Conducted 80+ qualitative user interviews with Swiss finance professionals and knowledge workers; synthesised user feedback and findings into data-driven product decisions and validated solutions aligned with customer needs.

  • Applied continuous discovery and rapid prototyping frameworks to validate product decisions early — reducing rework and improving team execution against business objectives.

  • Collaborated with founder and marketing to translate research insights into product requirements, roadmap priorities, and business strategy aligned with growth and performance targets.

• UX Designer & Researcher, Maria Kulikovska and Oleh Vinnichenko Studio

  Nov, 2018 - Feb, 20201 year 3 months

  Led end-to-end redesign of a Ukrainian artist's portfolio into a structured digital archive, applying user-centered design and analytical skills to map real user workflows, reduce friction, and improving performance of a digital product used for gallery and collector outreach and project pitches.

  • Led the end-to-end redesign into a structured digital archive, enabling the artist to share project and artwork pages with galleries in 2–3 clicks — improving usability and reducing task friction.

  • Co-defined goals, user flows, and interaction patterns with the artist as primary user, mapping her real gallery pitching process to a clear, navigable digital product.

  • Applied analytical skills to design information architecture for 150+ artworks and projects, organising content into clear categories to reduce navigation friction and improve user experience.

  • Increased average pages per session from 2 to 5 within 6 months of launch — a measurable growth in user engagement driven by structured IA and design principles.

• Web Designer, Xtheta Management & Merchandising, LLC

  Nov, 2018 - Jul, 20198 months

  Designed and launched Shopify storefronts and brand identities for DTC e-commerce businesses, collaborating with marketers, content managers, and front-end developers to strengthen online presence and support early sales growth.

  • Coordinated up to 4 client e-commerce projects in parallel, aligning branding, website design, and implementation priorities while keeping timelines and scopes under control.

  • Structured product catalogs and key content sections to reduce decision friction and support growth — improving how visitors compare options and find relevant products.

  • Partnered with front-end developers and edited Liquid-based HTML/CSS theme code to extend Shopify layouts beyond standard templates — applying technical understanding to close gaps between design intent and implementation.

• Graphic Designer, port.agency

  Mar, 2018 - Sep, 20186 months

  Visual communication and editorial design for Ukrainian contemporary art projects, applying design principles, typography, and style guide thinking to produce consistent, scalable visual solutions.

  • Designed gallery wayfinding, rebranding, and event identities for established Ukrainian artists — applying visual design principles, typography, and brand strategy to achieve consistency across print and digital.

  • Created editorial layouts for art catalogs and long-form publications — structuring curatorial content into clear, reusable layout patterns aligned with established style guides.

  • Standardised artwork data fields and metadata records, ensuring consistent, high-quality information structure across private art collection databases.

• Graphic Designer, Vsi Svoi

  Jun, 2017 - Feb, 20188 months

  Visual system design for a three-floor flagship retail store and recurring weekly fairs featuring 150+ independent brands.

  • Contributed to a modular visual system covering window displays, POS, print, and wayfinding — supporting fast rollout of new thematic fairs while maintaining brand consistency across 150+ independent brands.

  • Packaged on-brand graphic systems for live and social broadcasts, enabling consistent promotion across in-store screens, social media, and video with no extra design cycles.

• Assistant Interface Designer, BACHOO

  Oct, 2015 - May, 20167 months

  Supported interface design production and asset preparation under senior designer supervision.

Projects Experience

• ABLE — Browser-Integrated Knowledge & Productivity Tool

  Jul, 2020 - Feb, 20265 years 7 months

  Led product and UX design for a browser-integrated desktop application combining web browsing, personal knowledge management, and AI research workflows for knowledge workers.

  • Conducted user-centered research with 80+ online information seekers to map tab clutter, information seeking, and note-taking behaviours into clear product requirements.

  • Designed end-to-end knowledge capture and retrieval flows that merge browsing, note-taking, and AI summaries into a single digital product, reducing task friction for research-heavy work.

  • Defined interaction patterns and information architecture for handling high-volume tab clutter, decreasing cognitive load and improving usability in long research sessions.

  • Partnered with the lead developer and engineering team to co-define application architecture, mapping knowledge-base logic and data structures to ensure design feasibility and scalable implementation.

  • Ran continuous usability testing cycles on prototypes and live builds, iterating on flows and interaction details to align with business objectives and performance constraints.

• Maria Kulikovska and Oleh Vinnichenko Studio

  Nov, 2018 - Feb, 20201 year 3 months

  End-to-end UX, information architecture, and no-code development for a studio website functioning as a living digital archive of artworks, exhibitions, and publications.

  • Ran a multi-year content inventory and audit to consolidate artworks, exhibitions, and articles from drives, cloud storage, and third-party sites into a single structured CMS-backed system.

  • Defined entities, taxonomies, and information architecture to reflect relationships between artworks, series, exhibitions, and press, improving navigation and discoverability for galleries and collectors.

  • Mapped Maria’s real pitching and storytelling workflows into user flows and page structures so she can share complete project narratives with galleries in a few clicks.

  • Created reusable page templates and CMS structures within no-code tooling, enabling the studio to add new works independently while preserving consistency, usability, and accessibility over time.

• GARAGE33

  Nov, 2018 - Feb, 20201 year 3 months

  Website design and no-code development for Garage 33, an inclusive gallery-shelter concept store combining contemporary art and product design.

  • Designed and launched a scalable e-commerce website that enabled Garage 33 to commercialise sculptures, prints, and ceramics for an international audience from zero online presence.

  • Systematised inventory and cataloguing of diverse art objects, creating unified templates and metadata structures to enrich the digital catalogue and support future scalability.

  • Applied usability and visual design principles to present complex art content in a way that supports both discovery and purchase decisions for first-time visitors.

  • Collaborated closely with the founders to balance artistic vision, business objectives, and technical constraints within a no-code implementation.

Skills

Education

Certificates

Publications

References