About

Work Experience

• Full-Stack Developer & Co-founder, Neat Growth

  Feb, 2017 - Mar, 20258 years 1 month

  Co-founded and scaled digital marketing agency from 2 to 17 team members while maintaining hands-on development throughout

  • Architected responsive web applications using React, TypeScript, Next.js, and Tailwind CSS for diverse client portfolio

  • Designed and facilitated outcome-driven workshops using custom framework to translate business goals into technical requirements

  • Developed Node.js automation platform processing webhooks from ClickUp, Facebook Lead Ads, and WhatsApp API for real-time client notifications

  • Created custom wireframing component library for rapid prototyping that standardized design patterns company-wide

  • Engineered analytics reporting service aggregating data from multiple APIs (Google Analytics, Mixpanel, Amplitude) with rate limiting and retry logic

  • Established engineering standards through Jest/RTL test suites, code reviews, and development workflows while mentoring team in Agile methodologies

  • Balanced technical delivery with business responsibilities, ensuring quality code output despite competing priorities

• MarTech Engineer, LeadBoxer

  Jan, 2016 - Feb, 20171 year

  Built automated marketing workflows and campaign optimization systems

  • Configured behavior-triggered automation sequences (welcome emails, trial expiration notifications, feature adoption campaigns) reducing manual follow-up by 80%

  • Implemented JavaScript tracking using Segment, GTM, and custom tags to capture user events for automation triggers

  • Built responsive landing pages and email templates for multi-touch campaign sequences

  • Managed paid campaigns across Google Ads and LinkedIn Ads, feeding leads into nurture sequences

• Product Marketing & Growth Specialist, Superplayer & Co

  Apr, 2015 - Jan, 20169 months

  Drove growth experiments and acquisition optimization for music streaming app

  • Achieved record-low €0.01 cost-per-install through JavaScript funnel optimizations and browser behavior knowledge

  • Designed ad creatives and landing pages while leveraging JavaScript and DOM knowledge for advanced targeting optimization

  • Implemented tracking with Google Analytics, Mixpanel, and Facebook Pixel to measure user behavior and optimize campaigns

  • Wrote SQL queries to segment user data for personalized email campaigns and in-app messaging

  • Configured A/B tests across the funnel, continuously improving conversion rates from ad to signup

• Product & Marketing Analyst, Grupo RBS

  Apr, 2014 - Apr, 20151 year

  Designed video engagement tracking strategy and delivered technical documentation

  • Authored JavaScript implementation guides with event handling patterns, data collection methods, and cross-browser compatibility solutions for cross-platform video analytics, reducing dependency on specialized tools

  • Configured Google Tag Manager containers for consistent data capture across multiple web properties

  • Applied AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) to drive data-driven product improvements

  • Presented weekly analytics reports to marketing leadership and product teams, aligning stakeholders on performance metrics

• Web Analytics Specialist, W3haus

  Jul, 2010 - Mar, 20143 years 8 months

  Led analytics implementation for major Brazilian brands

  • Created JavaScript implementation frameworks with code samples and technical specifications covering DOM events, data layer management, and cross-browser compatibility for major Brazilian brands including Tramontina and Panvel

  • Automated reporting workflows by integrating Google Analytics API with Google Sheets and custom dashboards

  • Built JavaScript libraries for e-commerce conversion tracking and checkout flow optimization

• Web Analyst, E-storage

  Nov, 2008 - Jul, 20101 year 8 months

  Installed and configured on-premise analytics systems for government agencies

  • Configured Urchin analytics servers while developing JavaScript tracking implementations for government portals requiring data sovereignty

  • Achieved Google Urchin Software Authorized Consultant (USAC) certification

  • Customized Urchin dashboard interfaces and automated reporting workflows for client requirements

  • Trained client teams on analytics implementation and data interpretation

• Frontend Developer Intern, W3haus

  Jan, 2006 - Apr, 20071 year 3 months

  Developed frontend solutions for major brands

  • Coded HTML/CSS layouts for C&A Brasil, Stihl, Amnesty International, and other enterprise clients

  • Became company's first dedicated frontend developer, pioneering CSS-based layouts during the 'tableless' web movement

  • Hand-coded HTML/CSS/JavaScript when jQuery was new and IE6 had 80% market share, mastering browser quirks that shaped modern web standards

  • Implemented web standards and accessibility best practices while Flash still dominated the market

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Education

Interests