About

Work Experience

• Co-founder & Lead Frontend Developer, Neat Growth

  Jan, 2017 - Mar, 20258 years 2 months

  Co-founded and scaled digital marketing agency from 2 to 17 team members, maintaining hands-on development role throughout growth

  • Built responsive client websites and web applications using React, TypeScript, Next.js, and Tailwind CSS while managing business operations

  • Designed and facilitated outcome-driven workshops using custom framework to translate business goals into technical requirements

  • Implemented analytics infrastructure (Google Analytics, GTM, custom dashboards) and wrote unit tests for critical components

  • Developed reusable component libraries with Jest testing, conducting code reviews to maintain quality standards

  • Automated internal processes using JavaScript and REST APIs, improving operational efficiency while scaling the team

  • Recruited and mentored developers in Agile methodologies, establishing coding standards and technical workflows

  • Balanced technical delivery with business responsibilities, ensuring quality code output despite competing priorities

• MarTech Engineer, LeadBoxer

  Jan, 2016 - Mar, 20171 year 1 month

  Built automated marketing workflows based on user behavior triggers

  • Built automated marketing workflows based on user behavior triggers (e.g., trial signup → onboarding sequence, feature usage → upsell campaign)

  • Implemented JavaScript tracking using Segment, GTM, and custom tags to capture user events for automation triggers

  • Designed multi-step email sequences and touchpoint logic, reducing manual follow-up work for small team

  • Developed responsive landing pages using Bootstrap, HTML, CSS, and JavaScript for campaign touchpoints

  • Managed paid campaigns across Google Ads and LinkedIn Ads, feeding leads into automated nurture flows

• Product Marketing & Growth Engineer, Superplayer & Co

  Apr, 2015 - Jan, 20169 months

  Owned entire customer acquisition funnel from creative design to conversion

  • Owned entire customer acquisition funnel from creative design to conversion, achieving €0.01 cost-per-install through growth engineering techniques

  • Designed ad creatives and landing pages while leveraging JavaScript and DOM knowledge for advanced targeting optimization

  • Implemented tracking with Google Analytics, Mixpanel, and Facebook Pixel to measure user behavior and optimize funnels

  • Wrote SQL queries to segment user data for personalized email campaigns and in-app messaging

  • Configured A/B tests across the funnel, continuously improving conversion rates from ad to signup

• Product & Marketing Analyst, Grupo RBS

  Jul, 2014 - Apr, 20159 months

  Designed video engagement tracking strategy and delivered technical documentation

  • Designed video engagement tracking strategy measuring KPIs across desktop/mobile, creating specifications that saved costs on specialized tools

  • Delivered detailed technical documentation to developers for implementing Google Analytics, KISSmetrics, Chartbeat, and ComScore

  • Configured Google Tag Manager containers for consistent tracking across properties, ensuring accurate data collection

  • Applied AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) to drive data-driven product improvements

  • Presented weekly analytics reports to marketing leadership and product teams, aligning stakeholders on performance metrics

• Web Analyst, W3haus

  Jan, 2010 - Mar, 20144 years 2 months

  Led analytics implementation for major Brazilian brands

  • Led analytics implementation for major Brazilian brands, ensuring accurate tracking across web properties

  • Implemented Google Tag Manager containers and custom JavaScript tags for enhanced tracking capabilities

  • Automated reporting workflows by integrating Google Analytics API with Google Sheets and custom dashboards

  • Developed custom JavaScript solutions for e-commerce tracking and user behavior analysis

• Web Analyst, E-storage

  Jan, 2008 - Jan, 20102 years

  Installed and configured on-premise analytics systems for government agencies

  • Installed and configured on-premise analytics systems for government agencies with strict privacy requirements

  • Achieved Google Urchin Software Authorized Consultant (USAC) certification

  • Developed custom reporting solutions using JavaScript and analytics APIs

  • Trained client teams on analytics implementation and data interpretation

• Frontend Developer Intern, W3haus

  Jan, 2006 - Jan, 20071 year

  Developed frontend solutions for major brands

  • Developed frontend solutions for major brands including C&A Brasil, Stihl, and Amnesty International

  • Became company's first dedicated frontend developer, pioneering CSS-based layouts during the 'tableless' web movement

  • Built cross-browser compatible interfaces for IE5+, IE6, and Firefox using progressive enhancement techniques

  • Implemented web standards and accessibility best practices while Flash still dominated the market

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