About

Work Experience

• Consultant for Digital Analytics & Optimization, Deutsche Telekom MMS GmbH

  Sep, 2022 - Present

  Specialization in digital performance analyses with a focus on the conception, implementation and visualization of data collection and evaluation via various online channels. Comprehensive range of services from consulting on tracking solutions to the creation of analyses and dashboards, including data interpretation and optimization recommendations.

  • Implementation of tracking solutions for Corporate Units and for external customers

  • Technology-independent advice according to customer requirements

  • Advice and support with data analysis and interpretation

  • Development of customized tracking strategies

  • Expertise in data protection issues in the context of tracking and data analysis

  • Configuration and implementation of consent management platforms

• Trainee Marketing & SEO Specialist, eKiosk GmbH

  Aug, 2019 - Jul, 20222 years 11 months

  eKiosk GmbH from Dresden is a leading European manufacturer of interactive self-service and kiosk solutions, which has been developing hardware for digital signage and offering holistic project management for 20 years.

  • Web design with Wordpress & Typo 3

  • SEO & SEA analysis of the company website

  • Tracking of Coporate Website with Google Analytics

  • Inhouse-Specialist in Google Marketing Platform

  • Software Prototyping with Adobe XD

  • Social Media Marketing on LinkedIn

  • Research of relevant Content for Coporate-Publications

  • Content Creation (Photo- & Videography)

• Student Assistant, Dresden University of Technology

  Dec, 2017 - Feb, 20191 year 2 months

  kultura.digital is a digital platform developed by TU Dresden that networks contemporary art and culture in the German-Czech border region and makes it accessible via an interactive cultural map and a web portal.

  • Conception & content creation for the project website

  • Planning & realization of events

  • Preparation of partner meetings in the German/Czech project space

  • Networking with relevant partners of the art and cultural scene

  • Support of social media channels

• Student Assistant, CPS.HUB NRW, University of Wuppertal

  Oct, 2015 - Feb, 20171 year 4 months

  A competence center for cyber-physical systems supported by the University of Wuppertal, which bundles research and development approaches as well as technological expertise in North Rhine-Westphalia in order to accelerate innovations in the field of digital transformation

  • Research & editorial activities on IoT & 4.0 topics

  • Social Media & Newsletter Marketing

  • Customer Support at Trade Fairs & Events

  • Event planning, preparation & implementation

  • Content Management with Typo3 & Drupal

• Research Intern, Wuppertal Institut für Klima, Umwelt, Energie gGmbH

  Apr, 2015 - Sep, 20155 months

  Founded in 1991, the Wuppertal Institute for Climate, Environment and Energy is a leading think tank for application-oriented sustainability research that develops models, strategies and instruments for transformation processes towards a climate-friendly and resource-light society

  • Creation and evaluation of an indicator set for alternative prosperity measurement on a local basis

  • Conception and implementation of a Master's seminar in the Wuppertal-Heckinghausen & -Wichlinghausen district with

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