About

Work Experience

• Salesforce Developer, Funlab

  Jul, 2023 - Present

  Lead Salesforce developer responsible for platform maintenance, strategic enhancements, and technical ownership across Sales/Service Cloud.

  • Salesforce Development: Owned end-to-end project lifecycle for Sales/Service Cloud — joined pre-go-live to lead technical handover, deployment, and post-launch enhancements, including Apex, Flows, LWC, and REST/SOAP API integrations.

  • Technical Leadership: Spearheaded critical projects (Programs/Exclusive Events Enhancement, USA expansion, omnichannel improvements) and mentored developers and admins on automation tools, debugging, and Salesforce best practices.

  • DevOps & CI/CD: Owned Salesforce DevOps repository, enforcing CI/CD best practices and preventing deployment errors across Dev, QA, UAT, and Prod environments.

  • Process Optimisation: Authored reusable technical assets (Apex Script Automation Repository, SOQL Query Library) and developer onboarding guides, reducing ramp-up time by 40% for new team members.

  • Documentation & Governance: Ensured 100% traceability by documenting solution designs, troubleshooting steps, and work notes in Jira, enabling seamless knowledge transfer and audit compliance.

• Consultant / Salesforce Developer, Deloitte Digital Customer

  Mar, 2021 - Jun, 20232 years 3 months

  Delivered Salesforce development, configuration, and functional consulting across multiple client engagements in public sector, healthcare, and entertainment.

  • Salesforce Development & Configuration: Apex code development, Profiles/Permission Sets, Flows, Email Service, Custom Objects and Custom Metadata, Salesforce Data Loader (data cleaning and migration).

  • DevOps / CI/CD: Created and maintained feature branches and pull requests, peer code reviews, managed and resolved merge conflicts and defects.

  • BA/Functional Activities: Created and managed user stories and acceptance criteria, created test cases and performed ST/SIT testing, defect triage, prepared solution documentation, drafted business process maps to clarify ambiguous requirements with BAs and key stakeholders.

  • Client Communication: Ran client workshops and playback sessions, translated requirements into user stories and acceptance criteria, performed administrative tasks in Jira/SharePoint/Teams, ran live demonstrations and interactive training sessions.

• Technical Consultant, Visible Insights

  Jul, 2018 - Feb, 20212 years 7 months

  Provided Microsoft platform technical consulting, SharePoint solution architecture, and data visualisation for enterprise clients.

  • Provided Microsoft solution technical support demonstrating best practices, governance, and strategy in architectural design, information architecture, taxonomy, knowledge management, and QA procedures.

  • Assisted in developing standard frameworks for web application design, documentation, and programming.

  • Built, packaged, and released SharePoint solutions in enterprise environments; integrated enterprise content with SharePoint across several Microsoft products.

  • Designed and built LiveTiles & SharePoint solutions for multiple intranet projects as main developer and solution architect.

  • Developed data visualisation and analysis dashboards using Excel and Power BI integrated with client project data.

  • Implemented Microsoft Project & Portfolio Management solutions for large organisations; provided training and ongoing support.

  • Researched and developed innovative solution approaches to explore and expand the company's business line.

Projects Experience

• Funlab Salesforce Digital Transformation, Funlab / Merkle Australia

  Jul, 2023 - Jan, 20246 months

  Partnered with Merkle Australia to implement a comprehensive Salesforce ecosystem enhancing guest experiences and driving business growth across eight brands. Unified data from booking systems, marketing platforms, venue operations, and customer service into a single guest view.

  • 360-Degree Guest View: Integrated Salesforce Sales, Service, and Marketing Clouds to consolidate data from various sources into a unified guest profile accessible by sales, marketing, and operations teams.

  • Streamlined Booking Experience: Enabled real-time booking data syncing, automated confirmation emails, personalised upsell recommendations, and mobile-optimised checkout flows, achieving a 69% increase in online conversion rates.

  • Key Outcomes: 50% process efficiency boost via Sales Cloud, 34% database growth via Marketing Cloud, 30% increase in active guests via Service Cloud, 28% rise in guest lifetime value, 200% online revenue growth, and tripled digital revenue via FunPass subscriptions.

• NSW Police Force – Form Digitisation, Deloitte

  Dec, 2022 - Apr, 20234 months

  Digitised the NSW Police Force's Notice to Hold a Public Assembly, replacing paper forms with an LWC-based digital form within the existing community portal.

  • Built the LWC form body, integrating existing components (Google Captcha, Address Lookup) and connecting to Salesforce custom objects.

  • Successfully deployed over 180 components via Change Set Deployment; managed git feature branches and pull requests throughout the build.

  • Conducted Smoke and Shakedown testing to verify system stability; participated in on-site and remote demo workshops and handover sessions.

• WA Health – Vaccine Management System, Deloitte

  Jan, 2022 - Aug, 20227 months

  Delivered a Vaccine Management System for Western Australia's Health department to manage and track the COVID-19 vaccination program through Salesforce, including inventory distribution, vaccinator portal, and recipient portal.

  • Joined the CI/CD stream to design and build automation for User Provisioning, reducing manual effort from 23 to 3 minutes per user account.

  • Apex code development including Email handler with SF Email Service, test classes and methods.

  • Configured/migrated Permission Set Groups, created Custom Objects and Custom Metadata, built 7 flows for distinctive features.

  • Managed DevOps/CI/CD tasks: feature branches, pull requests, merge conflict resolution, and deployment package maintenance.

• ACH Group – Salesforce Implementation, Deloitte

  Jun, 2021 - Nov, 20215 months

  Full-lifecycle Salesforce implementation for ACH Group (Aged Care & Housing Group Inc), a not-for-profit organisation in South Australia and Victoria, from Mobilisation & Scope Definition through to Go-Live support.

  • Assisted with client workshops and prepared business process maps; translated requirements into user stories and acceptance criteria.

  • Responsible for system testing of all Salesforce-related user stories including technical implementation, third-party app integration, and data migration.

  • Migrated data from existing system via Salesforce Data Loader, including data cleaning, transformation, import, and migration reporting.

  • Triaged defects and liaised with client BAs/testers and the offshore development team for troubleshooting.

Skills

Education

Certificates